Stories

The deals, launches and retail wins behind the brands.

Funday x Barbie Mixed Berry Kisses Flavoured Gummies (12 x 50g)

FUNDAY Natural Sweets Enters U.S. Market With Target Rollout

The Australian better-for-you gummy brand entered almost 1,200 U.S. Target locations on September 13, 2026, with five flavors, as first reported by Snack & Bakery.

November 5, 2026

Business

Kraft Heinz to Sell North American Coffee Business to One Rock Capital for $650 Million

One Rock Capital Partners will take a majority stake in seven brands including Maxwell House and Gevalia, while Kraft Heinz retains 30% and applies roughly $500 million in proceeds to debt reduction.

November 5, 2026

Retail

WILDE Protein Crackers Expand Into Walmart With Chicken-Based Formula

WILDE, the chicken breast chip brand, is extending into the cracker aisle with four flavors now rolling out at Walmart in-store and online.

November 5, 2026

Business

Authentic Brands Group Completes Acquisition of Lee in Deal Valued at Up to $1 Billion

WWD first reported the close of ABG's acquisition of Lee's intellectual property from Kontoor Brands, with regional licensing partners already secured for North America, Europe, China and Mexico.

November 4, 2026

Retail

Bakeful Expands Mini Donuts, Muffins and Brownie Line Across Target, Walmart and Regional Grocers

The better-for-you baked snack brand is placing its Donutful, Muffinful and Brownieful product lines at national mass and regional grocery retailers, with Brownieful exclusive to Target, per the company.

November 4, 2026

Caliwater Mixed Cactus Water Kids Pouches

Launches

Caliwater Builds Cactus Water Brand on Celebrity Co-Founders and Growing Flavor Lineup

The prickly pear cactus water brand, co-founded by Vanessa Hudgens and Oliver Trevena, has grown to five flavors and added a kids pouch format as it pursues the functional hydration segment.

November 4, 2026

Good Girl Snacks Grab & Go - Original Dill (12 POUCHES)

Launches

Good Girl Snacks Introduces Grab-and-Go Format for Hot Girl Pickles Line

Good Girl Snacks has extended its Hot Girl Pickles from refrigerated jars into a portable 12-pouch Grab & Go format in Original Dill and Honey Harissa as the brand moves onto physical retail shelves.

November 4, 2026

Let Loose Daily Capsules for Smooth, Stress-Free Poops

Retail

Let Loose Pushes Into Retail on the Back of Viral Sh*t Shoes Sellout

Alexandra's female-founded supplement brand sold out its limited-edition Sh*t Shoes in six days and is now scaling into physical retail while building a medically credentialed advisory team.

November 4, 2026

Founders

Wepa Coffee Co. Builds Around Puerto Rican Coffee Heritage and Cultural Identity

The Puerto Rican coffee brand anchors its positioning in origin-specific arabica and cultural identity, marketing around community through a direct-to-consumer channel and a branded merchandise line.

November 4, 2026

'El Original' 100% Puerto Rican Arabica - WHOLE BEAN

Founders

Wepa Coffee Co. Builds a Consumer Brand Around Puerto Rican Arabica Heritage

Wepa Coffee Co. is turning Puerto Rican arabica coffee and the brand's culturally rooted identity into a retail-ready CPG business.

November 4, 2026

'El Original' 100% Puerto Rican Arabica - GROUND

Founders

Wepa Coffee Co., a Puerto Rican arabica coffee brand, sells whole-bean and ground versions of its flagship

Wepa Coffee Co., a Puerto Rican arabica coffee brand, sells whole-bean and ground versions of its flagship 100% Puerto Rican arabica starting at $14.00, as well as a cold brew pouch line at $16.99, according to the company's website.

November 4, 2026

Founders

Wepa Coffee Co. builds brand around Puerto Rican coffee heritage

The direct-to-consumer brand sells 100% Puerto Rican Arabica whole bean, ground coffee and cold brew pouches, anchoring its identity in cultural origin rather than price competition.

November 4, 2026

Founders

Wepa Coffee Co. Builds Puerto Rican Coffee Brand Around Cultural Identity

The direct-to-consumer brand sells 100% Puerto Rican Arabica starting at $14 and frames its brand name as a cultural expression, positioning itself beyond the specialty coffee segment's typical origin-led storytelling.

November 4, 2026

Launches

Tom Holland's BERO Grows Non-Alcoholic Beer Range and Brand Partnerships Since 2024 Launch

The premium non-alcoholic label, launched in 2024 by Tom Holland, has expanded to five beer styles, introduced glass bottle formats, and struck tie-ins with Aston Martin and Marvel.

November 3, 2026

Launches

Bloom Nutrition Leans on Dessert-Nostalgia as a Repeatable Flavor Platform

The Austin-based supplement brand has established dessert-inspired flavors as a repeatable positioning strategy, pairing indulgent taste cues with its functional ingredient lineup across supplements and beverages.

November 3, 2026

Caroline's Cakes Caramel Cake Bites- 24 Pack

Founders

Caroline's Cakes Marks Four Decades as Spartanburg Bakery Passes to Second Generation

The South Carolina mail-order bakery, founded by Caroline Ragsdale Reutter and now led by her son Richard, has built a nationwide DTC business around its signature 7-Layer Caramel Cake and a product range of more than thirty flavors.

November 3, 2026

Business

Kalder Loyalty Platform Acquired by Luumis

Kalder positioned itself as a rewards infrastructure platform built for brands seeking to commercialize their loyalty programs.

November 3, 2026

Launches

Medici Brands Enters Salty Snacks with New Tortilla Chip Label Rowdy

Medici Brands revealed Rowdy as its third consumer brand in September 2026, backed by a $250 million Series B at a reported $2.25 billion valuation, per Stack3d.

November 3, 2026

Retail

Yaza Targets U.S. Grocery With Mediterranean Spreads

Yaza, a brand built around labneh and other traditional Mediterranean dips, is pushing the category toward broader U.S. grocery distribution as the spread remains underrepresented on mainstream American refrigerated shelves.

November 3, 2026

Dan-O's Seasoning Spicy Seasoning - Small Size - 2 Pack

Funding

Dan-O's Seasoning Secures $25 Million PE Investment from The Newcastle Network

The Louisville-based spice brand, now in more than 22,000 U.S. retail doors, will use the capital to develop new product formats and extend its retail and online reach, per The Newcastle Network's announcement.

November 2, 2026

Retail

Edelheiss Wine targets retail and hospitality with premium packaging push

Edelheiss Wine, a spiced red wine brand, is entering a new phase of growth.

November 2, 2026

Rho Nutrition High Absorption Omega-3 (6 Pack)

Launches

Rho Nutrition Launches Liquid Omega-3 in First Non-Liposomal Product Move

The Miami-based liquid supplement brand introduced its High Absorption Omega-3 on October 16, 2026, priced at $54.95 for 30 servings and marking its first product outside the liposomal format.

November 2, 2026

Smash Kitchen 4.7 oz. Organic Olive Oil Cooking and Toppings Spray - CASE

Retail

Smash Kitchen Expands Clean-Label Pantry Line to Nearly 15,000 Retail Doors

The Glen Powell-co-founded brand, led by CEO Sameer Mehta and president Sean Kane, has built distribution across Target, Sprouts, Albertsons and Kroger with a lineup spanning condiments, cooking oils and snacks.

November 2, 2026

Vianne Clothing Florida Atlantic White Sweatpant

Founders

Vianne Clothing Grows Collegiate Licensing Portfolio from Dorm Room Origins

Julia Vianne Vacala launched the brand in a college dorm in 2023 by reworking thrifted textiles, then expanded after graduating to a licensed portfolio spanning multiple universities, with manufacturing anchored at Goodwill South Florida.

November 2, 2026

Launches

Suhm Debuts High-Protein Yogurt Built on A2 Milk and Collagen

Suhm positions its A2-milk-and-collagen yogurt against a segment the company says has long forced a trade-off between clean labels and meaningful protein content.

November 1, 2026

Santa Cruz Paleo Grass-Fed Whey Protein Bag | All-Natural | Zero Artificial Additives | Amino Acids

Founders

Santa Cruz Paleo Grows Bootstrapped Supplement and Skincare Line on Founder-Led Content

Brendan Ruh's Santa Cruz Paleo has grown from a small-kitchen startup into a multi-SKU functional nutrition and tallow skincare brand without outside investors, per the company.

October 31, 2026

Launches

The Art of Broth Brings Four-Generation Family Recipes to Single-Serve Bone Broth Stick Packs

The direct-to-consumer brand, whose CEO is the fourth generation of a soup-making family, prices its Chicken and Beef Bone Broth stick packs at $51.99 for a 28-serving supply and backs nutritional content with third-party lab results.

October 30, 2026

Funding

Intake Breathing Raises $62 Million From Camino Partners to Enter Mass Retail

Camino Partners, founded by KIND Snacks' Daniel Lubetzky, backed the round as the magnetic nasal dilator brand prepares to move beyond its DTC and Amazon channels into mass retail, per Modern Retail.

October 30, 2026

Funding

Kalshi Closes $1 Billion Round at $40 Billion Valuation

CNBC reported that Kalshi's $1 billion raise co-led by Sequoia Capital and Wellington Management values the exchange nearly eight times higher than it was just one year ago.

October 30, 2026

Launches

Soft Bar Brings Soft-Cocktail Café and Events Model to Brooklyn

Soft Bar's Brooklyn concept pairs specialty coffee and non-alcoholic cocktail service with a corporate events business, testing a layered revenue model for the growing sober-curious hospitality category.

October 30, 2026

Retail

Angel Oak Smokehouse Pushes Retail Expansion for Its Hot Smoked Salmon Line

The Charleston-based smoked salmon brand, whose founder left a Boeing engineering career to continue her family's English salmon-smoking heritage, is building a specialty retail distribution network anchored by Whole Foods Market.

October 29, 2026

Launches

Crspie Treats Builds Gourmet Rice Crispy Brand Around Gifting

The brand sells freshly made, flavored rice crispy bars with nationwide DTC shipping, a wholesale vendor program, and gifting options.

October 29, 2026

PRIMA Ancestral Protein Bar - Peanut Butter

Launches

PRIMA Adds Peanut Butter Flavor to Its Ancestral Protein Bar Lineup

The animal-fat-forward bar brand has extended its lineup to six flavors alongside a brand-wide reformulation, positioning its new peanut butter variety against seed-oil-based competitors in the premium protein snack aisle.

October 29, 2026

Business

Push Matcha Builds Functional Matcha Brand on Brazilian DTC Model

The Brazilian brand sells powdered matcha in single-serve sachet format across three product tiers through a direct-to-consumer storefront, positioning the product against coffee and conventional energy drinks.

October 29, 2026

Sunnie Snacks Chocolate Chip Chewy Granola Bar

Business

Sunnie Snacks Builds Clean-Label Kids' Snack Line Around Nutritional Expertise

Co-founders Katy Tucker and Lisette Howard built the brand around clean-label crackers and granola bars for children, launching just weeks before the Covid pandemic, per the company, and are building distribution across retail channels.

October 28, 2026

Business

Daily Crunch Snacks expands its flavor lineup and targets broader retail distribution

Co-founded in March 2020 by aunt and niece Diane and Laurel Orley, the women-owned sprouted-nut brand is advancing its product range and building on a patented soak-and-dehydrate process as it pursues wider retail placement.

October 27, 2026

Field Day Performance photo with a person

Launches

Field Day Performance Brings All-in-One Supplement Formula to the Performance Wellness Market

The direct-to-consumer brand, founded by two brothers, consolidates creatine, electrolytes, nootropics and vitamins into a 13-ingredient daily scoop, with a subscription price of $39.99 for 30 servings.

October 27, 2026

FROPRO Snacks Chocolate Chip Cookie Dough

Retail

FROPRO Snacks Nearly Sixfolds Whole Foods Presence to 398 Stores

Food & Beverage Magazine reported in October 2026 that the Boca Raton refrigerated bar brand expanded from 70 to roughly 398 Whole Foods locations across seven U.S. regions.

October 27, 2026

Oishii The Omakase Berry (Connoisseur Grade)

Retail

Oishii Positions Vertically Farmed Japanese Berries in Grocery and Culinary Markets

The vertically farmed berry brand, in Whole Foods across New York City, New Jersey, Connecticut, and D.C., operates a Chelsea Market kiosk and has cultivated a following at Michelin-starred restaurants.

October 27, 2026

The Sports Bra Full Zip (Athletic Heather)

Business

The Sports Bra Targets 40 Locations and $75 Million in Network Revenue by 2030

The Portland women's-sports bar launched a public crowdfunding campaign on Republic in 2026, targeting $1.2 million, and has since confirmed a Boston location as it pursues a 40-unit national franchise rollout.

October 27, 2026

Launches

Bloom Nutrition Builds Out Crisp Apple Lineup Across Supplement Formats

The Austin-based, female-led supplement brand has built out its Crisp Apple flavor platform across formats including Clear Protein, Creatine Gummies and Energy Sticks, per the company.

October 26, 2026

Business

Good Culture Builds on Cottage Cheese Revival With Family-Farm Premium Dairy Range

Founded in 2015, Good Culture has extended its cottage cheese roots into sour cream and cream cheese while anchoring its identity in family-farm sourcing and a live-culture dairy positioning.

October 26, 2026

Retail

LIVPUR Markets Golf-Affiliated Electrolyte Mixes to Broader Consumer Audience

The electrolyte drink-mix brand, whose site features testimonials from PGA Tour major champions Justin Thomas, Jordan Spieth and Zach Johnson, sells direct-to-consumer and positions itself at health-conscious, active-lifestyle consumers.

October 26, 2026

Retail

Smood Sweets Expands to 1,900 Target Stores Behind Candy-Dates Format

The Miami startup, founded in 2025, grew from 300 to 1,900 Target locations by April 2026 after launching a candy format built around whole pitted California dates.

October 26, 2026

Funding

Warhound Raises $200 Million to Genetically Engineer Military Working Dogs

Warhound, backed by Sequoia, 8VC, Corner Ventures and In-Q-Tel at a $1.2 billion valuation, plans to clone and genetically edit Belgian Malinois and German Shepherd cell lines to supply the U.S. military and law enforcement.

October 26, 2026

Business

Zevia Taps Cardi B as Spokesperson to Drive Consumer Marketing Push

The certified B Corp, which spans soda, tea and energy categories and has marketed zero-sugar beverages for nearly two decades, has signed Cardi B as a brand spokesperson in a push toward creator-led consumer marketing.

October 26, 2026

Business

Crumbl Cookies Average Unit Volumes Fell 16% in 2025 as Franchise Economics Face Pressure

Restaurant Business first reported in April 2026 that Crumbl's per-location sales slipped to $1.14 million in 2025, reversing nearly all of the gains the chain had made during its 2024 recovery.

October 25, 2026

Citymouse Cargo Crossbody Diaper Bag - Maraschino

Founders

Citymouse Founder Alexandra Rutkay Built a Diaper-Bag Brand for Parents Who Refuse to Look Like Parents

Alexandra Rutkay founded the NYC crossbody diaper bag brand in 2022 after struggling to find a stylish everyday bag that could handle a child's essentials, building the business through DTC and early TikTok activity.

October 23, 2026

Real Good Foods Lightly Breaded Chicken Breast Nuggets - BIG Bag

Retail

Real Good Foods Expands Chicken Meatball Line to Walmart Nationwide

The Bolingbrook-based frozen food brand is extending a chicken meatball line that debuted at H-E-B in September 2025 to Walmart's national store network, backed by a $15,000 consumer giveaway.

October 23, 2026

Launches

Dance Water Enters Functional Hydration Category With Music-Inspired Brand Identity

Brett Hobbs founded Dance Water to occupy the space between plain water and energy drinks, selling three DTC flavors formulated with electrolytes and natural caffeine.

October 22, 2026

P. Terry's Burger Stand photo with people

Business

P. Terry's Burger Stand begins employee ownership transition after founders declined $70–$100M buyout

The Austin quick-service chain rejected a $70–$100M acquisition offer in 2016 and is now transferring equity to 1,800 workers through an Employee Ownership Trust, Hampton reported in September 2026.

October 22, 2026

Launches

TWNTY Snacks Debuts Fudgy Brownie Protein Bar in Direct-to-Consumer Launch

The founder-led brand, which traces its origin to a personal health diagnosis at age 15, sells its debut Fudgy Brownie bar through its own website and Amazon at $34.00 per box.

October 22, 2026

A hand holding a bottle of Bird & Co. Roja Taco Oil against a white background

Launches

Portland Taco Bar Bird & Co. Bottles Its Avocado Taco Oil for Home Cooks

Bird & Co.'s owners launched Roja and Verde, two taco oils made with avocado oil, in April. They sell for $15.00 a bottle online and at the Portland restaurant, with nationwide shipping, Mainebiz reported.

October 21, 2026

Launches

Die Clean Launches Men's Personal Care Line With Direct-to-Consumer Bundle Model

The soap, deodorant and face lotion brand targets active men with cleaner ingredient formulas and a DTC bundle model, positioning itself between conventional grooming and underperforming clean alternatives.

October 21, 2026

A 12-pack of Free Bird Southern Sparkling Spring Water cans in a cardboard tray

Business

Kevin Kisner Joins Free Bird's Partner Lineup as the Water Brand Goes National on Walmart.com

The four-time PGA TOUR winner joins NASCAR's Chase Briscoe and investor Cole Swindell on the Georgia spring water brand's partner roster, as Free Bird adds nationwide sales on Walmart.com.

October 21, 2026

Business

Whop Builds AI-Powered Operating Platform for Online Business Operators

Whop has built an AI-powered platform that consolidates payments, advertising, trading and decision-guidance tools for online business operators.

October 21, 2026

Bassé Nuts Füel Protein Bites - Chocolatey Cranberry

Business

Bassé Nuts Marks 35 Years as a Family Snack Maker Exporting to 26 Countries

The Canadian nut and snack company, founded as a family business in 1990, says it exports to 26 countries and lists Füel Protein Bites among its newest products.

October 20, 2026

Poppi Banana Split and Tropical Twist soda cans against a blurred beach backdrop

Business

PepsiCo Cuts Estimated Value of Poppi Earnout to About $12 Million

PepsiCo's latest fair value for the up to $300 million performance payment tied to its Poppi deal fell from $117 million in June and $278 million in December, Briefs Finance reported.

October 20, 2026

A SIDEPIECE Chocolate Peanut Butter tray of graham cookies and frosting, labeled 10g protein and 11g fiber

Retail

Pre-Launch Snack Brand SIDEPIECE Wins Two Walmart Golden Tickets

The husband-and-wife cookie-and-frosting startup, still pre-launch, received two Golden Tickets at Walmart's 13th annual Open Call, the company said. Its packs list 10g of protein and 11g of fiber.

October 20, 2026

Launches

Butter Girl NYC Sells Its Comfort-Food Butters by Drop After Raising $23,948 on Kickstarter

The Brooklyn brand from Greer Hiltabidle sells French Onion Soup, Caesar Salad and Grilled Cheese butters at $18 each, after a March 2026 Kickstarter drew $23,948 from 232 backers on its second attempt.

October 19, 2026

A hand holding a jar of Hot Girl Pickles Honey Harissa against a red background

Funding

Hot Girl Pickles Maker Good Girl Snacks Valued at $8.5 Million After $3 Million Seed Round

CNBC Make It reported in August that the Los Angeles pickle brand was valued at $8.5 million after a $3 million seed round in March, which followed a 2025 pre-seed round led by Collab Fund.

October 19, 2026

A single chocolate chip cookie topped with rainbow sprinkles on a white marble surface

Launches

Melissa Gorga's Let's Sprinkle by MG Tops $1.5 Million in Reported Sales and Expands in Grocery

The sprinkle cookie brand from the Bravo personality reported more than $1.5 million in sales as of spring 2026, NJBIZ reported, and its store locator now lists 29 grocery stores in New Jersey, New York and Connecticut.

October 19, 2026

Real American Beer LIGHT cans on a wooden ledge above a galvanized tub of iced cans, with a hand holding a carton

Launches

Real American Beer Adds 8% ABV RAB MAX Flavored Line, Due in the First Quarter of 2027

The beer brand launched in 2024 by the late Hulk Hogan says RAB MAX will arrive in Juicy Lime and Crispy Apple, extending a lineup it says is sold in 30 states through chains including Kroger and Walmart.

October 19, 2026

Business

Gen Restaurant Group Signs Binding Letter of Intent to Sell 47 Restaurants to Chubby Group for $100 Million

Gen will exit restaurant operations to focus on Korean BBQ packaged goods, while Chubby plans a four-phase, 12-month takeover starting with 12 locations targeted for November 1, 2026.

October 18, 2026

BetterDays Rebound Cream and Grip Powder bottles on a reflective surface against a dark green backdrop

Launches

VicBlends' BetterDays Lines Up November Products After Launching With $7 Million in Backing

The men's haircare brand from barber Victor Fontanez and CEO Joey Thomas launched in late September with two $20 products and plans a sea salt spray and a styling gel for November, Entrepreneur reported.

October 17, 2026

A woman in a white cap lies in a rope hammock by the water holding a can of Azúcar Classic Lime margarita

Launches

Azúcar Tequila Launches Canned Margaritas in Texas With the Cavinder Twins as Creative Directors

The ready-to-drink margarita brand owned by Adam Weitsman is starting in Dallas and Austin with three 5.5% ABV flavors, with Haley and Hanna Cavinder as creative directors and, per Forbes, equity holders.

October 16, 2026

Three stacked Sunshine Buns four-pack boxes, Original, Cookies & Cream and Strawberries & Cream, on a pink background

Funding

Sunshine Buns Is Raising $7 Million as Its Frozen Cinnamon Rolls Enter 1,000 Target Stores

The Utah frozen bakery brand is in the process of raising a $7 million round as it enters 1,000 Target locations, Nosh reported, with its microwavable cinnamon rolls selling at Target for $7.99 per four-pack.

October 16, 2026

Glass bottles of Coca-Cola Original Taste beside plates of tacos and guacamole on a red table

Launches

Coca-Cola to Test Prebiotic Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca in Northeast Pilot

The three zero-sugar sodas will each carry 6 grams of prebiotic fiber in a limited pilot across parts of New York, New Jersey and Pennsylvania from late October, part of Coca-Cola's 2027 slate.

October 15, 2026

A can of Good Mood Brew Strawberry Vanilla Matcha on a marble pedestal beside potted lemon trees and a sea view

Launches

Autumn Calabrese's Good Mood Brew Lists Ritz-Carlton and JW Marriott Among Its Hospitality Accounts

The canned matcha and botanical drink brand sells six SKUs at $24.99 per six-pack online and through Faire, and names four hospitality properties in Dana Point, Newport Beach and San Antonio.

October 15, 2026

A white 750 ml bottle of Kava Haven kava-infused non-alcoholic spirit with a green leaf label and wooden stopper

Founders

Kava Haven Expands Kava-Infused Non-Alcoholic Spirit to More Than 1,100 Retail Locations

Founded by Billy Grady and Grace Manwaring, Kava Haven says its kava-infused spirit reached more than 1,100 retail locations by July 2026, when it launched at Erewhon Market in Southern California.

October 15, 2026

Rows of MODA Mocktails cans in five flavors and boxed packs stocked on refrigerator shelves beside citrus fruit

Founders

MODA Mocktails Reports $500,000 in Revenue Since Launch and Targets 4,000 Stores by Mid-2027

Co-founders Sosy and Grace Hachigian told Entrepreneur the canned mocktail brand has reached $500,000 in revenue since launching earlier this year and projects $3 million to $5 million for 2027.

October 15, 2026

EZ Bombs gift box behind Pozole, Chicken Chipotle and Birria Bomb pouches and six seasoning bombs on a pink background

Funding

EZ Bombs Raises $25 Million Series A Led by CAVU Consumer Partners

The family-founded maker of shelf-stable Mexican seasoning bombs says it grew from zero retail doors at the start of 2025 to more than 8,000 locations, including Walmart, Target and Costco.

October 14, 2026

Funding

Garage Beer Secures $20 Million Revolving Credit Facility From Tiger Finance

Tiger Finance provided the Columbus, Ohio-based light beer brand with a $20 million revolving credit line to fund distribution expansion and new product development, per a PR Newswire release.

October 14, 2026

Seven cans of PRODA protein soda in assorted flavors arranged on a surface

Founders

PRODA Names Justin Timberlake, Jessica Biel and Joey Gonzalez as Co-Founders

The Los Angeles protein soda brand, stocked at every Sprouts Farmers Market nationwide, now counts a Grammy-winning artist, an Emmy-nominated actress, and the Executive Chairman of Barry's among its five co-founders.

October 14, 2026

Three cans of Bloom Nutrition sparkling energy drinks in new nostalgia-inspired flavors displayed against a bright background

Retail

Bloom Nutrition Pushes Deeper Into Convenience With New Sparkling Energy Flavors

The Austin-based women's wellness brand is deepening its convenience store presence while adding three nostalgia-inspired varieties to its sparkling energy beverage lineup.

October 13, 2026

Business

Bumble Agrees to Acquisition That Would Take Dating App Private

The dating app, which went public in 2021 after pioneering a women-first messaging model, has agreed to a deal that would return it to private ownership five years after its market debut.

October 13, 2026

Funding

Cal AI Co-Founder Raises $10 Million for AI Wearable Startup Persona

TechCrunch first reported that Yadegari, who co-founded Cal AI before its acquisition by MyFitnessPal, secured the round from Vine Ventures and plans to ship a $179 wristband in December.

October 13, 2026

Packages of Feel Good Foods gluten-free frozen snacks including mozzarella sticks and potstickers on a retail freezer shelf

Launches

Feel Good Foods Adds New SKUs as Gluten-Free Frozen Brand Reaches 25,000 U.S. Doors

The gluten-free frozen brand co-founded by Vanessa Phillips is adding onion rings and pancake and sausage sticks to a lineup already stocked in 25,000 U.S. retail doors.

October 13, 2026

Founders

Poppi Founders Allison and Stephen Ellsworth Return With Jetty, a Hydration Brand

The husband-and-wife team behind Poppi is preparing to enter the electrolyte and hydration segment with Jetty, their first venture since PepsiCo's acquisition of their soda brand.

October 13, 2026

Launches

Doich Foods Launches Protein Cups, Extending Its Clean-Label Line Beyond Snacking Dough

Doich Foods, the clean-label snacking dough brand founded by Brendan Conway and Anthony Scialdone, is entering a portable chocolate-covered cup format designed for the functional on-the-go snack occasion.

October 12, 2026

Business

Druski Secures Equity Stake in Gopuff Through Multi-Year Partnership

Druski transitions from brand ambassador to equity holder at the rapid-delivery platform, joining Tom Brady and Giannis Antetokounmpo on the cap table through a multi-year deal.

October 12, 2026

Retail

Gleezy Dog Secures Walmart Placement as Brisket Hot Dog Brand Scales Retail

The golf-origin brand brings its double-smoked, all-beef brisket hot dogs and Carolina Dog Sauce into Walmart, adding mass retail to a foodservice base spanning golf courses and universities.

October 12, 2026

Taste Salud Horchata, Jamaica, and Pepino Limón Hydration plus Immunity powdered drink-mix packets arranged on a surface

Retail

Taste Salud Enters Convenience Channel With 7-Eleven Nationwide Rollout

The Latino-inspired hydration mix brand co-founded by Josh Leyva and Tyler McCann adds convenience-store distribution to a retail footprint already spanning mass, drug, and grocery chains.

October 12, 2026

Launches

Turkish Coffee Lady Moves Into Ready-to-Drink With Regionally Inspired Canned Lineup

Founded in 2009 by Gizem Salcigil White, the Alexandria-based Turkish coffee specialist is entering the canned RTD market with five regionally named SKUs drawn from its existing specialty lineup.

October 12, 2026

Ramp corporate card and finance operations dashboard displayed on a laptop screen

Funding

Ramp Reportedly Raises New Funding Above Its $44 Billion June Valuation

Bloomberg reported on October 9 that the finance operations platform raised new funding at a valuation well above the $44 billion it reached with a $750 million round in June 2026.

October 11, 2026

Launches

Poppi Expands Into Energy and Relaxation Drinks at 2026 NACS Show

PepsiCo-owned Poppi unveiled two new functional drink concepts, Lift and Chill, at the 2026 NACS Show, marking the prebiotic soda brand's first move beyond its original soda lineup.

October 9, 2026

Business

Alpha Fit Club Reaches 21 Locations as Alpha Games Competition Series Scales

The New Jersey-born circuit-training franchise sold 900 spots for its second Alpha Games event in under 72 hours, with all 21 studios represented at this year's fall edition for the first time.

October 8, 2026

Bottles of GeneIII L-Ergothioneine capsules on a clean white surface

Launches

GeneIII Targets U.S. Consumers With Its L-Ergothioneine Supplement Line

The longevity supplement brand says it has served more than one million customers worldwide and invested over $15 million in clinical studies as it targets American consumers with its EGT capsule line.

October 8, 2026

MadeGood certified organic granola bites in branded packaging on a retail shelf

Business

Riverside Natural Foods Returns to Full Family Ownership After Prelude Exit

The founding family behind MadeGood has repurchased Prelude Growth Partners' minority stake in Riverside Natural Foods, consolidating ownership of the certified organic snack brand.

October 8, 2026

Business

Spotify Renews Its Joe Rogan Podcast Partnership

Spotify renewed its multiyear licensing deal for The Joe Rogan Experience on October 8; the show stays available on other platforms and financial terms were not disclosed.

October 8, 2026

Clio chocolate-covered Greek yogurt bars in various flavors displayed in a refrigerated retail case

Business

Stride Consumer Partners Acquires Clio Snacks in Refrigerated Bar Deal

Stride Consumer Partners has acquired ACG-backed Clio Snacks, the refrigerated Greek yogurt bar brand distributed in about 60,000 stores, with sellers seeking a valuation above 10 times EBITDA.

October 8, 2026

Launches

Benchmark Prepares to Launch Cola-Flavored Creatine Gummies

The pre-launch performance brand is targeting younger supplement consumers with a zero-sugar, cola-inspired gummy designed to replace the mixing and measuring ritual of traditional creatine powders.

October 7, 2026

Business

Constellation Brands Acquires SpikedAde RTD for Up to $350 Million

Constellation Brands is acquiring the vodka-based, sports drink-inspired RTD for $75 million upfront, with an earnout of up to $278 million tied to five-year performance milestones.

October 7, 2026

Custom-branded sustainable cups and foodservice containers supplied by Earth Brands

Funding

Earth Brands Closes Funding Round to Scale Sustainable Foodservice Packaging Platform

The 2021 startup, which grew from a campus cups concept into a full-service packaging platform, closed a new round to fund nationwide distribution and platform development.

October 7, 2026

Business

Morning Brew Acquires CPG Media Brand Express Checkout

Morning Brew has acquired Express Checkout, a Substack-based newsletter and podcast covering CPG, retail, and eCommerce, in a deal whose terms were not disclosed.

October 7, 2026

Funding

Bare Beans Raises Funding Round to Pivot From Foodservice Into Direct-to-Consumer

The family-run brand is pivoting from restaurant and foodservice supply into direct-to-consumer ecommerce and retail, backed by a new funding round.

October 6, 2026

Once Upon a Farm Guava Strawberry Electrolyte Blend

Launches

Once Upon a Farm Launches Organic Electrolyte Blends in Refrigerated Pouch Format

The kids nutrition brand, sold in more than 22,000 stores nationwide, enters the functional hydration segment with a USDA Organic, no-added-sugar electrolyte line housed in its signature refrigerated pouch format.

October 6, 2026

Three individually wrapped Pemi oral dissolving strips in citrus, orange mint, and honey lemon varieties arranged on a neutral surface

Launches

Pemi Launches Oral Dissolving Strips for the Perimenopause Market

Pemi has entered the perimenopause supplement market with three oral dissolving strips sold via DTC subscription, with pricing starting at $35 per month, per the company.

October 6, 2026

Semmi wipe dispenser and refill packaging displayed on a bathroom counter

Launches

Semmi Aims to Bring Flushable Wipes Out of the Bathroom Cabinet

The DTC brand, founded by a former financial services professional named Emily, pairs a refillable counter dispenser with a subscription refill model to premiumize a category long dominated by utilitarian packaging.

October 6, 2026

Bottles of Boone's Bourbon cask-strength and single-barrel expressions alongside a can of Boone's American Pilsner on a wooden bar surface

Funding

Boone's Bourbon Runs StartEngine Campaign to Fund UK Market Entry

The singer/songwriter-fronted bourbon and beer brand is targeting an early 2027 UK entry and has raised more than $277,000 from over 574 investors through a live Reg CF campaign on StartEngine, per the company.

October 5, 2026

Cans of Hiyo non-alcoholic social tonics arranged on a surface, showing fruit-forward flavor varieties.

Funding

Hiyo Raises New Funding Round to Expand Non-Alcoholic Social Tonic Distribution

The non-alcoholic social tonic brand, which launched its first products in May 2021 and is now in thousands of stores nationally, is targeting broader distribution as moderation trends reshape the beverage category.

October 5, 2026

A Dolce Glow Gimme More Contour tube dispensing bronze self-tanning formula onto a blue makeup sponge

Funding

Jake Shane Takes Equity Stake in Dolce Glow, His First Brand Investment

Beauty Independent reported Oct. 1 that the comedian and podcast host has invested in the self-tanning brand, which raised an $11 million Series A led by CAVU Consumer Partners in August.

October 5, 2026

A lit Nest New York Holiday Classic Candle in gold diamond-patterned glass, set on a red and pink pedestal

Launches

Nest New York Translates Its Holiday Candle Into Wonder, an Eau de Parfum

Modern Retail reported Oct. 5 that Nest New York has translated its Holiday Classic Candle into Wonder, an eau de parfum, as fine fragrance rose to 75% of its 2026 launches from about 40% in 2025.

October 5, 2026

Close-up of amber NIOD FECC eye serum in a glass dropper, with the product name printed over the image

Retail

Deciem Says NIOD Sales Rose More Than 200% in Early September After Sephora Launch

NIOD, Deciem's premium skincare line, entered 200 Sephora stores in the US and Canada on Aug. 17, and the company says sales rose more than 200% year over year from Sept. 1 to 21, Beauty Independent reported Oct. 5.

October 5, 2026

Five cans of Unwind sparkling functional beverage in citrus, cherry, berry, spicy lime, and tropical flavors

Launches

Nowadays Founders Launch Unwind Relaxation Drink at Walmart

Justin Tidwell and Anthony Puterman debut Unwind, a zero-caffeine sparkling functional beverage, in approximately 1,000 Walmart stores, with additional national retail rollouts scheduled for early 2027.

October 5, 2026

Business

Real Good Foods Claims Top Spot in Frozen Chicken by Unit Velocity

The high-protein frozen food brand says it now leads the frozen chicken category by unit velocity, backed by retail distribution spanning Walmart, Kroger, Sam's Club, and other major chains.

October 5, 2026

Business

Culture Pop Pushes Probiotic Soda Into D2C Subscriptions and Faire Wholesale

GuTSY, Inc.'s Culture Pop has built a Whole30 Approved probiotic sparkling soda lineup around organic fruit juice and herb-forward flavors, distributing through subscriptions and independent retail via the Faire marketplace.

October 4, 2026

A tray of freshly baked oversized cookies in assorted flavors on a Chip City Cookies counter

Business

Chip City Cookies Closes All Locations Citing Macroeconomic Headwinds

The cookie chain cited macroeconomic headwinds in its closure statement, ending roughly a decade of operation and an aggressive retail expansion strategy across the United States.

October 3, 2026

FUZE Technology photo with a phone in a stadium

Funding

FUZE Technology Closes Funding Round to Grow IoT Charging and Advertising Network

The IoT startup, founded in January 2018, pairs its chargeFUZE portable charging network with adFUZE, a digital out-of-home and connected TV advertising platform launched in October 2023.

October 2, 2026

Neutonic productivity drink cans in Blue Raspberry, Tropical Ice, Strawberry Lemonade and Wild Citrus flavors on a Walmart shelf

Retail

Neutonic Enters Nearly 1,000 Walmart Stores in Largest U.S. Retail Expansion

The productivity drink brand enters Walmart's new Mood & Mind beverage set across nearly 1,000 U.S. stores, debuting a first-ever four-pack format exclusively for the retailer, priced at $9.96.

October 2, 2026

Boxes of Grumpy Bums Fruity Crispies and Cacao Crunch Pops kids' breakfast cereals on a kitchen counter

Launches

Grumpy Bums Moves Into Kids' Cereal With No-Added-Sugar Lineup

Grumpy Bums, founded by food scientist Jo Leontiades, has added Fruity Crispies and Cacao Crunch Pops to its lineup, pushing the Australian kids' brand into the breakfast cereal aisle.

October 1, 2026

SuperMush functional mushroom gummies in multiple formats arranged on a flat surface

Funding

SuperMush Closes Series A to Back Retail Push for Functional Mushroom Gummies

SuperMush, co-founded by Alli Schaper and Brian Friedman, has closed a Series A round and is pushing its functional mushroom gummy lineup into major U.S. retail after reaching 400,000-plus consumers.

October 1, 2026

The Weekend Robe in a striped organic cotton velour terry cloth, shown in the Amalfi colorway

Launches

Weekend Sleepover Sells Out Opening Robe Inventory and Moves to Pre-Order Model

Ambry Mehr's direct-to-consumer robe brand, built around luxury hotel aesthetics and GOTS-certified organic cotton made in Europe, has moved all variants to pre-order status after opening inventory sold through.

October 1, 2026

Burden of Proof wine bottles and a glass

Retail

Burden of Proof Opens Dedicated Non-Alcoholic Bottle Shop in South Pasadena

The South Pasadena shop, founded by a husband-and-wife team who stopped drinking after Covid, stocks more than 450 NA beers, wines, spirits and cocktails and bills itself as LA's largest dedicated non-alcoholic retailer.

September 30, 2026

Assorted Fishwife tinned seafood products arranged on a surface

Founders

Fishwife CEO Millstein on Delegation and Scaling a Tinned Seafood Brand

Fishwife co-founder Becca Millstein has been discussing how to let go of day-to-day tasks without losing connection to the work she values most as the tinned seafood brand scales.

September 30, 2026

Business

Jay Shetty Joins BIOptimizers as Global Ambassador in Equity Partnership

Jay Shetty takes an equity stake in BIOptimizers and becomes its Global Ambassador, a title the brand distinguishes from the standard ambassador role given to its broader roster of health and fitness partners.

September 30, 2026

A can of SALOO lime seltzer functional cocktail mixer served cold

Launches

SALOO Launches Functional Cocktail Mixer Aimed at Health-Conscious Drinkers

The lime seltzer mixer, priced at $32.99 for an eight-pack, targets performance-minded consumers who drink socially and want a low-calorie, electrolyte-fortified alternative to conventional mixers.

September 30, 2026

Business

Strata Salon Systems Builds Scalability Framework for Independent Salon Owners

The business-systems platform reports $305M in new revenue generated across clients and more than 10,000 salon owners and stylists trained on its ownership model.

September 30, 2026

Launches

Kendall Toole and Alexander Brzozowski Launch Protein-Forward Dressing Brand DRESSi

The protein-fortified condiment brand, co-founded by Kendall Toole and Alexander Brzozowski, launches with four flavors online and retail expansion on the horizon.

September 29, 2026

Endure caffeine-free hydration drink pouches by IV-X laid flat on a light surface beside running shoes

Launches

IV-X Launches Caffeine-Free Hydration Line Endure for Athletes and Everyday Consumers

Endure carries 500mg of sodium, 200mg of potassium and 30mg of magnesium per serving, and is available at launch through Amazon, the brand's website and TikTok Shop.

September 29, 2026

Retail

Matchaholic Moves Kosher Ceremonial Matcha Into Café and Retail Distribution

Matchaholic, co-founded by brothers aged 18 and 20, is moving its kosher-certified, Guizhou-sourced ceremonial matcha from DTC into cafés, wholesale accounts, and retail across Florida, New Jersey, New York, and Montreal.

September 29, 2026

Funding

Rivet Closes $10.5 Million Seed Round to Scale Community-Voted Dating Network

Rivet, founded by a former Tinder and Match Group executive, closed a $10.5 million seed round from Peak XV Partners, Shine Capital and Blume Ventures to scale its community-voting dating model across the U.S.

September 29, 2026

Cans of Something & Nothing premium soda on a retail shelf

Funding

Something & Nothing Raises $6.4 Million to Expand U.S. Retail and E-Commerce

Something & Nothing, the no-added-sugar soda brand from founders Olly Dixon and Rupert Pugsley, will use the $6.4 million to grow its U.S. team, e-commerce channel, and "Not Pop" marketing as it expands at Whole Foods and H-E-B.

September 29, 2026

Business

818 Tequila Reports 73% Volume Surge as Sazerac Distribution Kicks In

The Kendall Jenner-founded brand outpaced a roughly flat U.S. tequila category in the latest four-week period, with Reposado volume up 122% and Blanco up 58%, per the company.

September 28, 2026

Founders

Flash Pack Founders Rebuilt a $25M Solo Travel Brand After Covid Wiped Out 95% of Revenue

Radha Vyas and Lee Thompson remortgaged their home to keep Flash Pack alive after the pandemic erased 95 percent of revenue, and the company has since returned to growth as a $25M-plus small-group adventure operator.

September 28, 2026

A Little Milk Bar coconut water electrolyte pouch beside an iced drink garnished with lime and raspberry

Business

Bootstrapped Little Milk Bar Crosses $10 Million in Lifetime Sales

Founder Lindsay White started the brand with $350 and 36 T-shirts; the Allie Bra alone generated roughly $250,000 in three hours during one launch, with no outside investors involved at any stage.

September 28, 2026

A green Mid-Day Squares No Bread PB&J Apple Cinnamon bar wrapper

Business

Mid-Day Squares crosses 85 million bars sold with presence in Target and Costco

The Montreal chocolate brand has reached 85 million bars sold and now operates in more than 10,000 retail doors, including Target and Costco, after building its own factory following rejections from 26 manufacturers.

September 28, 2026

A Something Sweet Brown Butter Chocolate Chip cookie dough bag on a pink background

Retail

Something Sweet Nearly Triples Revenue as Frozen Cookie Dough Brand Crosses 500 Retail Doors

The frozen brown butter cookie dough brand, founded by a mother and three daughters, has crossed 500 retail doors including Whole Foods Market and is raising capital to reach thousands more stores by 2027.

September 28, 2026

Four single-use haircare products from TOTE arranged on a gym bag, including DUST dry shampoo and SCULPT pomade

Launches

TOTE Pushes Single-Use Haircare into Corporate and Fitness Amenity Channels

The bootstrapped brand, co-founded by two former college athletes, sells four all-natural single-use styling products and has moved into corporate and fitness amenity distribution.

September 28, 2026

Medici Brands portfolio products including David, HallPass, and Epogee arranged on a clean surface

Funding

Medici Brands Closes $250 Million Round at $2.25 Billion Valuation

Peter Rahal's three-brand platform secured the raise as the company reported a path to more than $300 million in 2026 revenue, pushing Rahal's estimated net worth to $1.9 billion.

September 27, 2026

Retail

Loonen Lands Nationwide at Whole Foods Less Than a Year After Launch

The spring-sourced, glass-bottled water brand, co-founded by a former Spindrift executive, raised $6 million at launch and is now expanding through Whole Foods and Sprouts.

September 26, 2026

Retail

oHy Hydrogen Sparkling Water Enters Target Across 800-Plus Stores

Co-founders John Green and Trent Hartwig are bringing oHy's zero-sugar, USDA Certified Organic hydrogen sparkling water to more than 800 Target locations in the brand's largest retail expansion to date.

September 25, 2026

A Realgood Foods box of bacon-wrapped, four-cheese-stuffed chicken breasts

Business

Real Good Foods Surpasses $1.2 Billion in Cumulative Retail Sales

The frozen food brand, which began in 2018 with two products sold direct-to-consumer, now distributes across more than 16,000 stores including Walmart, Kroger, and Costco.

September 25, 2026

Retail

Snackish Lands Nationwide Sprouts Distribution With Two Retailer-Exclusive Flavors

Snackish, co-founded by SmartSweets creator Tara Bosch, adds Sprouts Farmers Market as a second national retail partner with Chili Lime and Best Dressed as chain-exclusive flavors.

September 25, 2026

Stacked Sunnie Hummus Pack and Pizza Pack lunch kit boxes

Retail

Sunnie Rolls Lunch Packs Into 1,460 Target Stores Alongside Whole Foods and Sprouts Expansion

Co-founders Katy Tucker and Lisette Howard are placing Jam Packs and Taco Packs on Target shelves now, with a Pizza Pack to follow in December as the brand simultaneously expands through Whole Foods and Sprouts.

September 25, 2026

A jug of Milo's iced tea on a retail shelf alongside lemonade and fruit punch varieties.

Business

Milo's Tea Co. crosses $1 billion in annual retail sales ahead of schedule

Milo's Tea Co. reached $1 billion in annual retail sales more than a year ahead of its 2027 target, doubling from $450 million in 2022 as the family-owned brand expanded to more than 65,000 retail doors.

September 24, 2026

Retail

Pudgy Penguins Pushes Character IP Into Target and Walmart With Plush Line

The NFT-originated character brand says its plush line is selling out within 48 hours online, while a New York City pop-up drew fans waiting up to three hours in freezing weather.

September 24, 2026

Hands holding open a Rowen Hollow custom pet book showing a photo of a curly-haired dog, on a wooden table

Launches

Rowen Hollow Reports Tripled Revenue After August Soft Launch of Custom Pet Books

The personalized pet keepsake brand reports revenue tripling since its August soft launch, with visitors recorded from 45 U.S. states in its first weeks of commercial activity.

September 24, 2026

Funding

Yes Chef Studios Launches as 50/50 Joint Venture With Up to $25 Million Committed

Yes Chef Group and 101 Studios have formed an equal joint venture committing up to $25 million to develop scripted, unscripted, streaming, and YouTube content across food, travel, culture, and hospitality.

September 24, 2026

Founders

Bondi Sands Founder Shaun Wilson Launches Sol Rise Partners to Back Consumer Brands

Wilson, who scaled Bondi Sands past $200 million in annual revenue before its 2023 sale to Kao, is now deploying proprietary capital into beauty, wellness, lifestyle and FMCG brands with revenues between US$3 million and US$30 million.

September 23, 2026

Funding

Confido Raises $55 Million Series B to Scale AI Platform for CPG Brands

Insight Partners led the round, which brings Confido's total funding to $77 million as the CPG finance and operations platform reports 5x year-over-year growth in 2025.

September 23, 2026

Retail

Heavenly Hunks Enters Donut Category with Dupe Loops at Target

The free-from cookie brand is taking a food-truck-born mini donut concept to 212 Target stores across 16 states, its first category move beyond its flagship cookie format.

September 23, 2026

A pink No3 SRX Night Formula pouch with mixed berries on a tan background

Launches

SRX Formula Launches Pharmacist-Built 24-Hour Beauty Supplement Protocol

Clinical pharmacist Saima Rashid's UK brand structures beauty supplementation as three timed formulas covering morning, daytime and evening, priced individually at £45 and positioned as a complete daily protocol.

September 23, 2026

Launches

Arrae Enters Hair Health with Chris Appleton Collaboration

The $100M+ wellness brand co-developed its first hair-specific SKU with celebrity hairstylist Chris Appleton and his daughter Kitty-Blu Appleton, launching the collagen and keratin peptide formula from $63.20.

September 22, 2026

Bird&Be fertility supplement daily packs and at-home testing kits arranged on a clean white surface

Funding

Bird&Be Raises $13M and Targets Nearly 1,000 Ulta Beauty Doors

The fertility supplement and at-home testing brand, founded in 2021 by Samantha Diamond and Breanna Hughes, will deploy the capital toward product development and a rollout into nearly 1,000 Ulta Beauty locations.

September 22, 2026

Funding

Howard Schultz Joins Pivot25 Productions as Investor and Strategic Partner

The former Starbucks chief has taken a stake in Ryan Clark's media company, which counts a multi-year Netflix partnership and close to 1 billion cross-platform views among its assets.

September 22, 2026

A Final Boss Sour Candy Apples bag surrounded by red apples and sour candy pieces

Retail

Final Boss Sour Enters 8,000 7-Eleven Stores After Walmart Pilot

The gaming-themed dried-fruit candy brand enters 8,000 7-Eleven doors with a retailer-exclusive SKU, following a 2,000-store Walmart test that preceded the convenience push.

September 21, 2026

Three More/Less protein gummy pouches floating against a blue sky with clouds

Business

More/Less Protein Gummies Reports Seven-Figure Sales in First Six Months

The direct-to-consumer brand, founded by former NBA shooting coach David Nurse, positions protein gummies as a snack-occasion alternative to bars and powders, reporting the revenue milestone per the company.

September 21, 2026

Reale Actives Go Calm 10% azelaic acid serum bottle on a neutral background

Launches

Reale Actives Adds First New SKU with Go Calm Azelaic Acid Serum

The Alix Earle-founded brand launched its fifth product, a $39 azelaic acid serum, on September 22, expanding a direct-to-consumer acne routine developed with a board-certified dermatologist.

September 21, 2026

Whyte Spearmint Oil Pulling Rinse bottle

Business

Whyte Reaches $1 Million Monthly Revenue on a $15K Bootstrapped Start

The oral care brand, led by founder Shubhangi Tyagi, grew from a single viral oil pulling rinse to more than 400,000 bottles sold and a first $1 million month, all without outside funding.

September 21, 2026

Three La Colombe Matcha Latte cans in Everyday, Vanilla and Strawberry against a green tiled wall

Launches

La Colombe Launches Canned Matcha Lattes After 188% Café Sales Growth

The Philadelphia roaster enters ready-to-drink matcha with three flavors made from single-origin Japanese matcha and Michigan lactose-free whole milk, citing strong demand from its café network.

September 18, 2026

Viva Mexico Pho Pozole instant rice noodle soup cup beside its multipack box

Retail

Cielo International Foods Expands Mexican-Inspired Instant Ramen Into Walmart and Hong Kong

The California brand, founded by Andy Muñoz after a trip to Vietnam, is pushing its Birria, Pozole, Menudo and Mariscos instant ramen into Walmart, regional retailers and international markets including Hong Kong.

September 17, 2026

A bag of Stoked Oats organic, gluten-free rolled oats

Business

Stoked Oats Scales to Eight Figures With Seven Staff and No Institutional Venture Capital

The Canadian oat brand reports profitable eight-figure annual revenue nearly doubled in 2025, with no institutional venture capital and a seven-person team spanning Costco distribution across North America and Asia.

September 17, 2026

A bag of Zyra plant-based chocolate protein powder on a kitchen counter

Retail

Zyra Protein Lists Chocolate Powder on Walmart.com After Exiting Amazon

Zyra Protein, a plant-based startup founded in 2024, has listed its chocolate powder on Walmart Marketplace after exiting Amazon, with a strawberry SKU expected to follow.

September 17, 2026

Three Riff meal kit boxes: Spicy Tomato Rigatoni, Creamy Parmesan Cavatappi and Garlic Lemon Rotini

Launches

Daniel Humm and Mark Ramadan Launch Riff, a Shelf-Stable Meal Kit Brand, at Target

Co-founded by Eleven Madison Park's Daniel Humm, the shelf-stable brand enters Target with four SKUs at $6.99 and positions itself against takeout and legacy meal kit services.

September 16, 2026

Glass-bottled Sol-ti SuperShot and SuperAde refrigerated organic beverages on a retail shelf

Funding

Sol-ti Closes $30.3 Million Equity Round to Scale Refrigerated Organic Beverage Platform

The San Diego organic beverage company, founded in 2014 by Ryne O'Donnell, will use the new equity to expand production capacity and national distribution of its SuperShot, SuperAde, and SuperStix lines.

September 16, 2026

A purple AWAKE Caffeinated Chocolate bag of 50 milk, peanut butter and caramel bites on an orange background

Launches

AWAKE Chocolate Extends Caffeinated Platform Into Trail Mix

The Canadian functional snack brand launches Classic Crunch and Sweet & Salty trail mix SKUs with 80mg of caffeine per serving, rolling out at Kroger, The Fresh Market, Fresh Thyme and Wawa.

September 15, 2026

A 24-ounce Happy Dad Hard Lemonade can with Realtree camouflage packaging

Launches

Happy Dad to Launch Hard Lemonade Line Nationwide in February 2027

The non-carbonated lineup, arriving in a variety 12-pack and a 24oz Strawberry Lemonade single, extends the brand's Realtree partnership into a new format category across the U.S. and Canada.

September 15, 2026

Launches

Loui Extends Bootstrapped Bathroom Brand Into Acrylic Toilet Stools

Founder Anastasia Chapman's multi-seven-figure bootstrapped bathroom brand moves beyond deodorizing drops with a transparent acrylic toilet stool designed to double as décor.

September 15, 2026

Retail

Neuro Expands Energy Gum Into Costco Nationally After Surpassing $100M in Annual Revenue

The functional gum brand co-founded by Ryan Chen and Kent Yoshimura is rolling out its Energy & Focus line across Costco following a successful 235-location pilot that was quickly broadened.

September 15, 2026

Launches

Steven Bartlett and Authentic Brands Group Launch $400M Creator Venture OBSN

OBSN pairs Bartlett's steven.com media platform with Authentic Brands Group's licensing and distribution network to help creators build scalable consumer brands.

September 15, 2026

Bags of Grindin Coffee medium and dark roast blends displayed alongside a branded dad hat and diner mug

Launches

Pusha T and Pharrell Williams Launch Grindin Coffee with Lavazza

Pusha T and Pharrell Williams named the brand after their 2002 single and debuted two blends produced by Italian roaster Lavazza, sold exclusively direct-to-consumer alongside an apparel line.

September 15, 2026

Jars of French Squirrel date nut butter alongside stuffed medjool dates and chocolate peanut butter clusters on a wooden surface

Retail

French Squirrel Adds 200-Plus Doors Through Fresh Market and Gelson's Listings

The self-funded date nut butter brand, founded by Sydney Karmes-Wainer in 2020, is entering The Fresh Market and Gelson's as part of a push that adds more than 200 retail locations.

September 14, 2026

Participants on yoga mats surrounded by puppies inside a Puppy Sphere studio

Funding

Puppy Sphere Raises First Outside Capital After Bootstrapping to $14M Across 13 Studios

The experiential wellness brand co-founded by Francesca Albo and Lea Burbidge Izquierdo reached 13 North American studios and more than 450,000 customers before taking any outside investment.

September 14, 2026

Launches

Real Good Foods Launches Pancake and Sausage Breakfast Stick at Sam's Club

The frozen better-for-you brand enters the morning daypart with a chicken sausage wrapped in pancake batter and maple syrup, now stocked at Sam's Club across its 16,000-plus-store retail footprint.

September 14, 2026

Au Vodka gold-bottled flavored vodka lineup on a retail shelf

Business

Sazerac Acquires Au Vodka, Adding UK Flavored Vodka Brand to 500-Label Portfolio

Sazerac has closed its purchase of the Swansea-founded brand, co-founded by Charlie Morgan and Jackson Quinn in 2015, adding its gold-bottled flavored vodkas and pre-mixed cans to a portfolio of more than 500 labels.

September 14, 2026

Assorted JonnyPops frozen treats displayed on a colorful summer background

Business

JonnyPops Reports $170 Million in Annual Retail Sales as Distribution Expands

The Minnesota frozen treat brand, started with roughly $2,000 at St. Olaf College, has reported crossing the $170 million annual retail sales mark as it expands through Costco, Albertsons, and Canada.

September 12, 2026

Funding

The Boring Company Closes $3 Billion Series D at $23 Billion Valuation

Electrek reported the tunneling startup closed a $3 billion Series D led by the UAE at a valuation roughly four times its 2022 figure, with a 150-kilometer UAE underground network as the deal's centerpiece commitment.

September 11, 2026

Business

Free Bird Signs Cole Swindell as Investor and Ambassador at 2,500 Retail Doors

The Blue Ridge Mountain spring water brand, founded by Jay Williams and packaged in aluminum cans, has brought the country music artist on as an equity holder alongside a brand ambassador role.

September 11, 2026

Launches

Beyond Meat Launches Phytosphere Portfolio to Compete Across Protein Categories

Beyond Meat's Phytosphere portfolio adds protein powder, savory bars, sparkling drinks and a veggie burger, launching DTC on September 9 as the company repositions under a broader plant protein identity.

September 10, 2026

Milani Cosmetics color makeup products arranged on a retail display

Business

Milani Cosmetics Nears $250 Million in Sales, Sets $500 Million Target

Under CEO Mary van Praag, Milani has risen from No. 10 to No. 7 in mass color cosmetics and posted more than 10% growth in 2025, with a three-year target of $500 million in annual sales.

September 10, 2026

Funding

HYROX Valued at €600 Million as Founders Regain Majority Control

Founders Christian Toetzke and Moritz Fürste will hold majority stakes alongside L Catterton and WndrCo in a deal valuing the Hamburg-born fitness race format at roughly $698 million.

September 9, 2026

Business

Protein2o Names Congo Brands Veteran as CEO and Raises Growth Capital

The Chicago-area clear protein brand named Mark Rappaport, formerly Global CCO at Congo Brands, as chief executive and announced undisclosed growth capital to fund retail expansion and product development.

September 9, 2026

Funding

Sydney Sweeney Takes Equity Stake in Sports Prediction Platform Novig at $75M Series B

Actress Sydney Sweeney joins Novig as equity partner and spokesperson as the sports prediction platform closes a $75M Series B, lifting total funding past $105M.

September 9, 2026

Funding

System Raises $20 Million to Scale Clinician-Guided Peptide Platform

System, founded by Adam Steinle, closed a $20 million round backed by seven investors including Patron Fund and SV Angel to build vertically integrated clinician-guided peptide care infrastructure.

September 9, 2026

Packaged frozen kebabs and chilled wraps from The Kebabsmith displayed on a white surface

Founders

The Kebabsmith Moves into Chilled Formats as Singapore Indian Food Brand Eyes Retail Growth

Founded by professionally trained chef Meghna Jaswal Mohan, the Singapore brand is adding chilled wraps and grab-and-go formats to its frozen kebab range as it targets broader retail distribution.

September 8, 2026

Four LUIGI'S Mini Pops frozen snack bars in fruit flavors arranged on ice

Launches

LUIGI'S Launches Functional Mini Pops Line at Northeast Grocery Retailers

The 45-year-old Italian ice brand is extending into functional frozen snacks with four juice-based Mini Pops formulated with electrolytes, vitamin C or prebiotic inulin, rolling out at Northeast regional grocers.

September 8, 2026

Nomadic SPF zinc sunscreen lotion and stick against an outdoor backdrop

Launches

Nomadic SPF Enters Retail Through Florence Marine With Mineral Sunscreen Lineup

Co-founded by two athletes known as Styles and Bryce, Nomadic SPF offers a zinc-oxide lotion and face stick priced between $24 and $32, with initial retail placement inside Florence Marine stores.

September 8, 2026

Canned TRIP functional beverages in multiple flavors arranged on a surface

Business

TRIP Signs Kendall Jenner as Equity Investor and Global Ambassador in U.S. Push

The UK-founded functional beverage brand, targeting roughly $200 million in 2026 revenue, says Jenner joins as an equity shareholder and will front a new global campaign tied to a U.S. retail expansion.

September 8, 2026

Launches

Medici Brands Unveils Rowdy as Third Label, Targeting the Chip Aisle

Backed by a $250M Series B, Medici Brands is expanding its David Protein and HallPass portfolio into salty snacks with Rowdy, a chip brand expected to launch before year's end.

September 4, 2026

MONKS Tomato Shiso aluminum-free natural deodorant stick on a minimal background

Launches

MONKS Launches Tomato Shiso Deodorant in Happier Grocery Collaboration

The Los Angeles natural deodorant brand, stocked at Erewhon and PCC Organic Markets, says it surpassed all of its 2025 revenue in the first seven months of 2026.

September 4, 2026

An ARLO argan oil bottle pouring over a plated dish beside a tagine

Launches

ARLO Launches Moroccan Culinary Argan Oil in U.S. with DTC-First Strategy

Brothers Amine and Mehdi launched ARLO on August 23, 2026, sourcing single-ingredient cold-pressed argan oil from women-owned cooperatives in Morocco's Souss Valley and selling DTC with specialty retail to follow.

September 3, 2026

Boxes of GOODLES shelf-stable mac and cheese in multiple flavors arranged on a surface

Business

Barilla Acquires GOODLES as Mac and Cheese Challenger Reaches 7.8% Category Share

Barilla is acquiring the shelf-stable mac and cheese brand, which grew U.S. category share from 0.8% to 7.8% in three years and reached profitability in 2024, per the company.

September 3, 2026

Founders

Dropout Companies builds media-first food portfolio with JAMS and BRONCO

Connor Blakley's Dropout Companies is expanding JAMS and BRONCO across national retailers, backed by co-owner Pat McAfee and NFL Players Inc., with a stated goal of capturing 70 percent of Uncrustables' market share.

September 3, 2026

Retail

FUNDAY Natural Sweets Enters U.S. Market Through Nearly 1,300 Target Stores

The Australian no-added-sugar candy brand, built into a $100M+ business by founder Daniel Kitay, begins rolling out five flavors across nearly 1,300 U.S. Target doors on September 13.

September 2, 2026

Funding

Medici Brands closes $250 million Series B at $2.25 billion valuation

Greenoaks and Valor Equity Partners co-led the Series B for the David Protein parent, which is projecting more than $300 million in 2026 revenue as it expands into confectionery and new brands.

September 2, 2026

Business

Nestlé Sells Seven Supplement Brands to Yellow Wood Partners for $1 Billion

Nestlé is offloading seven supplement brands, including Nature's Bounty and Nuun, to Yellow Wood Partners for $1 billion while retaining premium lines such as Solgar.

September 2, 2026

Chobani dairy products lined up on a retail shelf

Business

Chobani commits $1.2 billion to Pennsylvania dairy campus acquired from Keurig Dr Pepper

Chobani plans to acquire Keurig Dr Pepper's Allentown campus for roughly $125 million and invest a total of $1.2 billion to build capacity for high-protein milk, shakes and other dairy products.

September 1, 2026

Bottles of Electrolit electrolyte beverages in assorted flavors arranged on a retail shelf

Business

Electrolit Volume Jumps 27.5% as Powerade and BodyArmor Lose Ground

NielsenIQ data shows the Grupo Pisa-owned brand posting 27.5% volume growth in a recent four-week period, far outpacing Gatorade, as a $400 million Waco plant prepares to add 600,000 sq ft of U.S. capacity.

September 1, 2026

KEANU instant noble kava product packaging on a light neutral surface

Funding

KEANU Secures Noetic Fund Backing to Scale Kava as a U.S. Social Beverage

The instant noble kava brand, founded by former Lazard banker Alex Russell, recorded a 67-minute first-drop sellout and a 3,000-person waitlist before landing backing from Noetic Fund.

September 1, 2026

Funding

Polymarket Reportedly Raises $1 Billion at $21 Billion Valuation in 1789 Capital-Led Round

Polymarket is reportedly raising $1 billion at a $21 billion valuation, with 1789 Capital leading at roughly $300 million and NYSE parent ICE bringing its total commitment in the platform to $1.6 billion.

September 1, 2026

Three jars of Saucy Gourmet salsa, Classic, Chipotle, and Salsa Verde, on a kitchen counter with fresh vegetables in the background.

Retail

Saucy Gourmet Hits 3,000 Retail Doors and Moves Into Sriracha

Chef David Blonsky founded Saucy Gourmet in 2019 after restaurant customers demanded his salsa; the brand now holds shelf space in more than 3,000 stores and is moving into sriracha.

September 1, 2026

Cans of Crooked Pop organic hard soda in Cherry Lime, Orange Cream, and Blackberry varieties arranged on a surface

Business

Crooked Pop Names Diageo and Zevia Veteran Lee Schill CCO Ahead of National Expansion

Lee Schill, who spent 20 years at Diageo and most recently led distribution at Zevia, takes the CCO role as the organic zero-sugar hard soda brand targets a move from East Coast markets to national scale.

August 31, 2026

A Happy Dad hard iced tea 12-can variety pack

Business

Happy Dad Signs Golf Creator Big John Golfs to Multi-Year Partnership

The hard seltzer brand's multi-year deal with the 24-year-old creator includes social content, limited drops, activations, and a new YouTube series, with rollout beginning in college football markets.

August 31, 2026

A can of Mlem Wag-U beef tallow spray beside a bowl of dry dog kibble on a light surface

Launches

Mlem Launches Beef Tallow Dog Topper With Creator Equity Program

Mlem's Wag-U is a one-ingredient grass-finished beef tallow spray for dogs, backed by 11 creators who took equity stakes instead of paid sponsorships, collectively reaching more than 18 million followers.

August 31, 2026

Retail

Poptein Expands to 250-Plus Stores as Founder Eyes U.S. Amazon Launch

The Bengaluru-based brand, founded by former Dell and AMD executive Razia Ali, has reached 250-plus retail doors across three Indian cities and is now targeting the U.S. market via Amazon.

August 28, 2026

Business

Thirty Five Ventures' Early Hugging Face Bet Nears $60M Value on Nvidia's Reported $12.9B Deal

Nvidia has reportedly agreed to acquire the open-source AI platform for $12.9 billion, a deal that would turn an estimated $250,000 early investment by Durant and Rich Kleiman's firm into a stake worth more than $60 million.

August 28, 2026

Business

Authentic Brands Group Takes Majority IP Stake in Drake's OVO

Authentic Brands Group takes majority IP control of OVO, while Vince Holding Corp. acquires the operating business, nearly 20 years after the brand was founded.

August 27, 2026

A k2o lemon-lime skin hydration mix pouch with a single-serve stick

Retail

k2o Lands at Target in Brand's First Brick-and-Mortar Retail Partnership

Kylie Jenner's beauty-meets-hydration drink-mix brand closes its first physical retail deal, placing four SKUs in Target stores and on Target.com nationwide within months of its online debut.

August 26, 2026

A black silicone tray filled with Kube & Co coffee ice cubes on a marble counter

Launches

Kube & Co Targets Cafes and Retail With Flavored Coffee Ice Cube Line

The Cornell-founded startup won $5,500 at the 2026 Hospitality Business Plan Competition and is pushing its powder-based flavored coffee ice cubes toward cafes, retail and hospitality channels.

August 26, 2026

Three aluminum bottles of Saint James organic Yerba Mate in Strawberry Tangerine, Raspberry Lemon, and Mango Passionfruit flavors

Launches

Saint James Launches Organic Yerba Mate Line as Distribution Tops 25,000 Doors

The 2022 organic tea brand founded by AriZona Iced Tea co-founder John M. Ferolito enters the functional energy category with three Yerba Mate SKUs and a national celebrity campaign.

August 26, 2026

Blow Tissues reusable acrylic tissue box alongside a bamboo tissue refill pack on a home surface

Launches

Blow Tissues Launches Refillable Bamboo Tissue System to Disrupt a Century-Old Category

The female-founded brand pairs 5-ply bamboo tissue refills with a reusable acrylic box, targeting a category the company says has gone unchanged since 1924.

August 25, 2026

Founders

Hubble Contacts Names Jeff Berger CEO as Brand Eyes Broader Vision-Care Ambitions

The DTC contact lens subscription brand taps the founder of Career.io and Talent Inc. to lead a push beyond subscriptions following the nationwide rollout of its Classic 2.0 daily lens.

August 25, 2026

Little's Coffee single-serve iced coffee concentrate sachets in Frozen Vanilla, Sweet Cinnamon and Creamy Caramel displayed alongside a glass of iced coffee with milk

Launches

Little's Coffee Launches Single-Serve Iced Coffee Concentrate Sachets

The Devon family brand, already stocked in major UK retailers, adds a sachet format across three flavours designed to be prepared with milk and ice in seconds.

August 25, 2026

Four cans of Good Boy Vodka LYTE in sports drink-inspired flavors arranged on ice

Launches

Good Boy Vodka Enters Vodka-Ade Format With Non-Carbonated LYTE Sub-Brand

Good Boy Vodka's LYTE sub-brand targets the vodka-ade format with four sports drink-inspired flavors in a non-carbonated can, arriving as the company reports triple-digit year-over-year sales growth.

August 24, 2026

Business

NurtureMe Signs Multiyear AI Recruiting Deal Spanning 30 Trucking Carriers

Growth2Success's NurtureMe platform has inked a multiyear pact with 30 enterprise trucking carriers, targeting 10,000 AI-assisted worker placements per month across the full hiring funnel.

August 24, 2026

Physician's Choice 60 Billion Probiotic supplement bottle on a retail shelf

Business

Physician's Choice on pace to top $300M in revenue as gut-health portfolio expands to 70,000 retail points

Founded in 2017 by Logan Chierotti, the gut-health supplement brand reports more than 70,000 retail points of distribution across Walmart, Target and CVS while claiming the top probiotic spot on Amazon.

August 24, 2026

Retail

Bali Water Beverages reaches 462-plus retail doors across Canada within a year of launch

Founded in 2024 in Fort Langley, BC, Bali Water Beverages has grown its tropical non-alcoholic seltzer line to more than 462 retail doors across Canada within roughly a year of launch.

August 21, 2026

Four flavors of Main Event protein bars arranged against a dark athletic background

Launches

UFC and FoodStory Brands Launch Main Event Protein Bar Line

Main Event, co-developed at the UFC Performance Institute with FoodStory Brands over more than 18 months, enters functional snacking with four flavors priced at $34.99 per 12-pack.

August 21, 2026

Everyday Dose coffee pouches, a tumbler and a frother laid out on a lavender background

Retail

Everyday Dose names Kyle Thibaut CEO as functional coffee brand surpasses 5,000 retail doors

Everyday Dose crosses 5,000 retail doors and lands in 300-plus Sam's Club locations less than a year after its retail debut, as founder Jack Savage hands the CEO role to fintech veteran Kyle Thibaut.

August 20, 2026

Bottles of Once Upon A Coconut premium coconut water in chocolate and pineapple flavors arranged on a surface

Business

Sophie Cunningham Signs Brand Partnership with Once Upon A Coconut

Indiana Fever guard Sophie Cunningham joins the coconut water brand in a deal spanning advertising, retail promotions, digital campaigns and appearances as Once Upon A Coconut pushes national retail expansion.

August 19, 2026

Founders

WADE Advisory Launches to Bring Operator Experience to CPG Brand Strategy

Co-founders Deanna Andersen and Wendy Salisko built the firm around operator credentials, targeting consumer brands and investors navigating retail and capital decisions.

August 19, 2026

A bowl of Purely Elizabeth granola with yogurt next to a package of chocolate chip cookie granola

Business

Ferrero is acquiring Purely Elizabeth

The confectionery giant adds one of the fastest-growing better-for-you breakfast brands to a U.S. portfolio that already includes WK Kellogg and Power Crunch.

August 14, 2026

A Mid-Day Squares No Bread PB&J grape snack bar in its purple wrapper

Retail

Mid-Day Squares takes its No Bread PB&J to Costco Canada

Launched in January as the brand's first product beyond chocolate, the refrigerated no-bread PB&J became a breakout. Now it's rolling into Costco Canada.

August 14, 2026

Business

Samsonite is buying 85% of Shay Mitchell's BEIS for $178.5 million

The luggage giant's deal values the eight-year-old travel brand at roughly $210 million, with Mitchell staying on to lead creative and design.

August 14, 2026

Egglife chocolate egg white wraps package beside a wrap filled with strawberries and banana

Retail

Egglife launches chocolate wraps exclusively at Target

The egg white wrap brand extends its sweet lineup with a chocolate variety: 11g of protein, zero sugar and 60 calories per serving, exclusive to Target.

August 13, 2026

Business

Alex Cooper's Unwell just hit a $500M valuation

The media company Cooper founded with Matt Kaplan in 2023 takes its first outside investment, from Patrick Whitesell's WTSL, with the founders keeping majority ownership.

August 13, 2026

Funding

WashWise raises $1.2M to reinvent laundry

Founded by former J.P. Morgan and Citadel trader Maria Cabral Menezes, the brand closes a pre-seed round behind Reset Spray, a product built to refresh clothes between washes.

August 13, 2026

The Cymbiotika Wellness Sample Pack box with liposomal supplement pouches

Funding

Alix Earle invests in Cymbiotika

The creator adds the liposomal supplement company, at a reported $150M in annual sales, to a portfolio that already includes Poppi and GORGIE.

August 12, 2026

A hand holding a pouch of Primal Queen beef organ supplement

Retail

Primal Queen lands at Target, claiming $300M lifetime revenue

The female-focused ancestral supplement brand says it crossed $300 million in lifetime net revenue in under 30 months, and that its Target launch is outperforming expectations.

August 12, 2026

Founders

Wizard Wellness is betting your nose is the next wellness routine

Founded by beauty product developer Lorne Lucree, the drug-free nasal care brand is landing in about 3,100 Walmart and CVS doors with sprays, rinses and its Nasalbiome platform.

August 11, 2026

Launches

Rita's is launching a Shirley Temple Italian Ice

The Italian Ice chain, with more than 600 shops, rides the Shirley Temple flavor wave with a citrus-cherry limited-time offer topped with Shirley Sparkle.

July 15, 2026

A box of Snack Buddies chocolate chip mini muffins with muffins stacked beside it

Founders

Yasso's co-founders return with Snack Buddies

After selling Yasso to Unilever in 2023, co-founders Amanda Klane and Drew Harrington are back with Snack Buddies, a protein mini muffin brand for kids and adults.

July 13, 2026

Three jars of Devious protein seasoning in Cashew Parmezan, Pink Salt and Pepper, and Italian Herb flavors

Launches

Devious puts the first protein seasoning into mass retail at Target

Founded by mother-daughter duo Abbey and Louise Cox, Devious has landed its pumpkin-seed protein seasoning in more than 600 Target stores nationwide.

July 2, 2026