The Art of Broth Brings Four-Generation Family Recipes to Single-Serve Bone Broth Stick Packs

The Art of Broth, a direct-to-consumer brand rooted in what the company describes as a four-generation family soup tradition, sells single-serve bone broth stick packs in Chicken and Beef varieties. The format is designed for convenience: one packet dissolves in hot water in 90 seconds with no preparation beyond stirring, per the company. Its CEO describes themselves as the fourth generation of a family in the soup business, and the brand also carries a plant-based broth line alongside the bone broth products.

The two bone broth SKUs are priced at $51.99 for a 28-packet, four-week supply, which the company puts at $1.85 per cup. A bundled offering called The Duo combines both flavors in a 56-packet, eight-week supply at $95.99, or $1.71 per cup. Subscriptions carry a 20 percent discount. The brand made its first trade show appearance in 2024, per its own account.

The company sells primarily through its own website and positions the products at the intersection of heritage and on-the-go convenience, drawing on family soup recipes spanning four generations.

Why it matters

The portable bone broth segment occupies a productive space between two durable trends: the mainstreaming of protein-forward functional formats and consumer appetite for convenient wellness staples. The stick-pack form factor, familiar from adjacent categories such as collagen peptides and electrolyte powders, may lower the barrier to trial for a category that has historically required lengthy home preparation or refrigerated ready-to-drink products. Family heritage is doing real competitive work here, differentiating the brand on authenticity rather than ingredient novelty in an increasingly crowded functional beverage aisle. Third-party lab verification is increasingly valued by category buyers and specialty retailers, and publishing the certificates of analysis in full, as The Art of Broth does, signals a transparency standard that may help the brand build credibility as it scales. For a DTC brand at an early stage, the subscription model at a 20 percent discount is a standard mechanism for building recurring revenue and improving lifetime value per customer.

What to watch

The Art of Broth currently sells through its own direct-to-consumer channel. Whether the brand pursues brick-and-mortar placement or specialty retail distribution will determine how far a heritage and convenience positioning can carry it beyond a digitally native audience.

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Sources

• The Art of Broth | Delicious Bone Broth in 90 Seconds
• About - The Art of Broth
• Our Story - The Art of Broth