MONKS Launches Tomato Shiso Deodorant in Happier Grocery Collaboration
The Los Angeles natural deodorant brand, stocked at Erewhon and PCC Organic Markets, says it surpassed all of its 2025 revenue in the first seven months of 2026.
- Founded
- Los Angeles, 2022, per the company
- 2026 revenue milestone
- Surpassed full-year 2025 revenue in first seven months of 2026, reported
- Retail doors
- Erewhon, Happier Grocery, and PCC Organic Markets
- Latest launch
- Tomato Shiso, limited-edition collab with Happier Grocery
- Stick pricing
- $20 to $26 per stick; deodorant sprays at $24, per the company
MONKS, the Los Angeles body care brand founded in 2022, has released a Tomato Shiso deodorant in a limited-edition collaboration with Happier Grocery. The product is available through Happier Grocery's New York retail locations and MONKS' own website, extending the brand's presence beyond its existing retail accounts at Erewhon and PCC Organic Markets.
The launch continues a deliberate push into food-inspired, unconventional scent profiles that depart from the floral and musky registers common in the personal care aisle. MONKS positions itself as a "skincare-level body care" line, formulating its aluminum-free sticks and sprays without synthetic fragrance, baking soda, parabens or PEGs. Per the company, scent comes exclusively from essential oils sourced globally. Stick prices on the brand's site range from $20 to $26; deodorant sprays retail at $24.
The brand reported that it surpassed its entire 2025 revenue in the first seven months of 2026, a trajectory that coincides with its growing multi-retailer footprint. The company says it is expanding beyond underarm care into fragrance and broader body products.
Why it matters
Food-derived fragrance references, from yuzu to tomato and shiso, signal a deliberate effort by emerging body care brands to court the same consumer who shops specialty grocery channels. Placing a limited-edition SKU exclusively with a retail partner like Happier Grocery is a tool both for driving trial within a self-selecting audience and for generating scarcity that reinforces a premium positioning. For a brand at MONKS' stage, retailer collaborations of this kind can build credibility in new geographies, particularly in competitive urban markets like New York, without the margin pressure of broad conventional distribution.
What to watch
MONKS' stated ambition to move into fragrance and broader body care will test whether its essential-oil-only scent platform can hold up across a wider product range, and whether the revenue momentum reported through mid-2026 translates into the kind of unit velocity that would justify placement in additional specialty or natural grocery accounts.
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