Benchmark Prepares to Launch Cola-Flavored Creatine Gummies

Benchmark, a new performance supplement brand, is preparing to bring a cola-flavored, zero-sugar creatine gummy to market, positioning the format as a more approachable alternative to traditional powders.

The brand is entering a segment that has drawn growing attention from both established supplement makers and startup entrants, as creatine's appeal has broadened well beyond its bodybuilding origins. Benchmark is building its identity around modern branding and flavor differentiation, areas it identifies as underserved in the current creatine gummy competitive set. The cola flavor profile represents a deliberate departure from the fruit-forward options that dominate functional gummy formats.

A launch date, retail partners, and funding details have not been disclosed.

Why it matters

Creatine has undergone a sustained mainstream rehabilitation over the past several years, moving from a niche performance staple to a broadly accepted wellness ingredient with wide consumer recognition. The gummy delivery format accelerates that crossover: it removes the mixing and measuring friction associated with powders, appeals to consumers seeking simpler supplement routines, and opens the category to people who do not identify with traditional gym culture.

A brand built specifically around the gummy creatine format, rather than treating it as a line extension of a larger powder portfolio, signals that the sub-category may be ready to support dedicated players with distinct brand identities. That positioning mirrors what has happened in other functional supplement categories, where format-native brands have captured share from multi-SKU incumbents.

The cola flavor choice adds a further dimension. Soda-inspired profiles carry nostalgia weight with younger consumers and stand apart aesthetically from both clinical supplement branding and the tropical-fruit defaults common across the functional candy set.

What to watch

The central open question for Benchmark is distribution strategy. Creatine gummies occupy an ambiguous retail space, sitting between traditional supplement aisles and the confection-adjacent better-for-you sets that have expanded in mass and convenience channels. Whether the brand launches direct-to-consumer first or pursues fitness specialty retail from the outset will shape how quickly it can build awareness with the younger consumer it is courting, and whether it can establish a foothold before better-resourced competitors deepen their own gummy offerings.

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