Neuro Expands Energy Gum Into Costco Nationally After Surpassing $100M in Annual Revenue

Neuro, the functional gum and mints brand co-founded by Ryan Chen and Kent Yoshimura, is rolling out its Energy & Focus line nationally at Costco after the company surpassed $100 million in annual revenue. The expansion follows an initial pilot across 235 Costco locations that was quickly broadened, signaling strong sell-through in the warehouse channel.

The brand's lineup spans sugar-free functional gum and mints formulated with natural caffeine, L-theanine, and B vitamins. Neuro positions itself as a portable, clean-label alternative to coffee and energy drinks, with the company describing its products as designed for on-the-go use without the need for preparation or refrigeration. The Costco placement centers on the Energy & Focus gum line, which anchors the portfolio.

Why it matters

A national Costco rollout is a significant distribution milestone for any better-for-you brand. Warehouse clubs impose demanding velocity requirements and expect consistent repurchase, and earning a nationwide placement after a 235-location test suggests Neuro has demonstrated both metrics convincingly. For the functional gum category, which has historically occupied a niche position alongside dominant energy drink and supplement formats, the development signals that mainstream retail buyers are growing more receptive to alternative delivery formats. Crossing $100 million in annual revenue also moves Neuro into a tier that tends to attract strategic acquirer attention and positions the company for larger institutional investment if it chooses to pursue that path.

What to watch

The central open question is whether Neuro can sustain the velocity needed to hold and grow its Costco footprint as competition in the functional energy space intensifies from both established beverage players and newer format-forward entrants. It also remains to be seen whether additional lines from Neuro's portfolio will eventually earn placement alongside the Energy & Focus gum, and whether the Costco success accelerates any conversations around outside capital or strategic partnership.

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