Zevia Taps Cardi B as Spokesperson to Drive Consumer Marketing Push
The certified B Corp, which spans soda, tea and energy categories and has marketed zero-sugar beverages for nearly two decades, has signed Cardi B as a brand spokesperson in a push toward creator-led consumer marketing.
- Product categories
- Soda, tea and energy drinks (per the company)
- Market tenure
- Nearly two decades in better-for-you beverages, per the company
- B Corp status
- Certified B Corp, per the company
- Key retail partners
- Walmart, Amazon, Kroger, Albertsons, BJ's, Costco (per the company)
- Packaging commitment
- No plastic bottles used across product lines, per the company
Zevia, the zero-sugar beverage brand built around a clean-ingredient formulation, has signed Cardi B as a brand spokesperson, billing her on the company website as its "Real Talk Interpreter." The company, which describes itself as a certified B Corp, sells a portfolio spanning sodas, teas and energy drinks through major retailers including Walmart, Amazon, Kroger, Albertsons, BJ's and Costco.
The brand has marketed its products around a formulation commitment: zero sugar, no artificial sweeteners, no artificial flavors and no artificial colors, packaged without plastic bottles, per the company. Zevia describes itself as having served better-for-you beverage consumers for nearly two decades, and the Cardi B partnership represents a bid to reinvigorate a brand with an established but mature market presence rather than to establish one from scratch. The move points toward greater emphasis on consumer-facing marketing as competitive pressure in the segment intensifies.
The better-for-you soda segment has attracted significant attention and capital in recent years, raising the stakes for brands at every stage of development. Zevia's existing retail partnerships with warehouse clubs and mass-market chains already provide meaningful distribution scale across a broad national footprint.
Why it matters
For a company with nearly two decades of retail presence and a recognizable positioning in zero-sugar beverages, a high-profile celebrity spokesperson signals that leadership believes the core consumer thesis remains sound but requires fresh brand energy to compete at the marketing and distribution intensity the current category demands. Incumbents with clean-label credentials must now compete on brand personality and retail activation, not ingredient transparency alone.
What to watch
The central open question is how Zevia deploys its creator-led approach across digital marketing and retailer incentives, and whether the push extends to potential product line extensions beyond its current soda, tea and energy lineup. That approach will be the clearest indicator of whether the company is pursuing a genuine category offense or primarily defending its existing shelf positions against newer, better-funded challengers.
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Sources
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