Category
Acquisitions, valuations and the business of consumer packaged goods.
One Rock Capital Partners will take a majority stake in seven brands including Maxwell House and Gevalia, while Kraft Heinz retains 30% and applies roughly $500 million in proceeds to debt reduction.
WWD first reported the close of ABG's acquisition of Lee's intellectual property from Kontoor Brands, with regional licensing partners already secured for North America, Europe, China and Mexico.
Kalder positioned itself as a rewards infrastructure platform built for brands seeking to commercialize their loyalty programs.
The Brazilian brand sells powdered matcha in single-serve sachet format across three product tiers through a direct-to-consumer storefront, positioning the product against coffee and conventional energy drinks.
Co-founders Katy Tucker and Lisette Howard built the brand around clean-label crackers and granola bars for children, launching just weeks before the Covid pandemic, per the company, and are building distribution across retail channels.
Co-founded in March 2020 by aunt and niece Diane and Laurel Orley, the women-owned sprouted-nut brand is advancing its product range and building on a patented soak-and-dehydrate process as it pursues wider retail placement.
The Portland women's-sports bar launched a public crowdfunding campaign on Republic in 2026, targeting $1.2 million, and has since confirmed a Boston location as it pursues a 40-unit national franchise rollout.
Founded in 2015, Good Culture has extended its cottage cheese roots into sour cream and cream cheese while anchoring its identity in family-farm sourcing and a live-culture dairy positioning.
The certified B Corp, which spans soda, tea and energy categories and has marketed zero-sugar beverages for nearly two decades, has signed Cardi B as a brand spokesperson in a push toward creator-led consumer marketing.
Restaurant Business first reported in April 2026 that Crumbl's per-location sales slipped to $1.14 million in 2025, reversing nearly all of the gains the chain had made during its 2024 recovery.
The Austin quick-service chain rejected a $70–$100M acquisition offer in 2016 and is now transferring equity to 1,800 workers through an Employee Ownership Trust, Hampton reported in September 2026.
The four-time PGA TOUR winner joins NASCAR's Chase Briscoe and investor Cole Swindell on the Georgia spring water brand's partner roster, as Free Bird adds nationwide sales on Walmart.com.
Whop has built an AI-powered platform that consolidates payments, advertising, trading and decision-guidance tools for online business operators.
The Canadian nut and snack company, founded as a family business in 1990, says it exports to 26 countries and lists Füel Protein Bites among its newest products.
PepsiCo's latest fair value for the up to $300 million performance payment tied to its Poppi deal fell from $117 million in June and $278 million in December, Briefs Finance reported.
Gen will exit restaurant operations to focus on Korean BBQ packaged goods, while Chubby plans a four-phase, 12-month takeover starting with 12 locations targeted for November 1, 2026.
The dating app, which went public in 2021 after pioneering a women-first messaging model, has agreed to a deal that would return it to private ownership five years after its market debut.
Druski transitions from brand ambassador to equity holder at the rapid-delivery platform, joining Tom Brady and Giannis Antetokounmpo on the cap table through a multi-year deal.
The New Jersey-born circuit-training franchise sold 900 spots for its second Alpha Games event in under 72 hours, with all 21 studios represented at this year's fall edition for the first time.
The founding family behind MadeGood has repurchased Prelude Growth Partners' minority stake in Riverside Natural Foods, consolidating ownership of the certified organic snack brand.
Spotify renewed its multiyear licensing deal for The Joe Rogan Experience on October 8; the show stays available on other platforms and financial terms were not disclosed.
Stride Consumer Partners has acquired ACG-backed Clio Snacks, the refrigerated Greek yogurt bar brand distributed in about 60,000 stores, with sellers seeking a valuation above 10 times EBITDA.
Constellation Brands is acquiring the vodka-based, sports drink-inspired RTD for $75 million upfront, with an earnout of up to $278 million tied to five-year performance milestones.
Morning Brew has acquired Express Checkout, a Substack-based newsletter and podcast covering CPG, retail, and eCommerce, in a deal whose terms were not disclosed.
The high-protein frozen food brand says it now leads the frozen chicken category by unit velocity, backed by retail distribution spanning Walmart, Kroger, Sam's Club, and other major chains.
GuTSY, Inc.'s Culture Pop has built a Whole30 Approved probiotic sparkling soda lineup around organic fruit juice and herb-forward flavors, distributing through subscriptions and independent retail via the Faire marketplace.
The cookie chain cited macroeconomic headwinds in its closure statement, ending roughly a decade of operation and an aggressive retail expansion strategy across the United States.
Jay Shetty takes an equity stake in BIOptimizers and becomes its Global Ambassador, a title the brand distinguishes from the standard ambassador role given to its broader roster of health and fitness partners.
The business-systems platform reports $305M in new revenue generated across clients and more than 10,000 salon owners and stylists trained on its ownership model.
The Kendall Jenner-founded brand outpaced a roughly flat U.S. tequila category in the latest four-week period, with Reposado volume up 122% and Blanco up 58%, per the company.
Founder Lindsay White started the brand with $350 and 36 T-shirts; the Allie Bra alone generated roughly $250,000 in three hours during one launch, with no outside investors involved at any stage.
The Montreal chocolate brand has reached 85 million bars sold and now operates in more than 10,000 retail doors, including Target and Costco, after building its own factory following rejections from 26 manufacturers.
The frozen food brand, which began in 2018 with two products sold direct-to-consumer, now distributes across more than 16,000 stores including Walmart, Kroger, and Costco.
Milo's Tea Co. reached $1 billion in annual retail sales more than a year ahead of its 2027 target, doubling from $450 million in 2022 as the family-owned brand expanded to more than 65,000 retail doors.
The direct-to-consumer brand, founded by former NBA shooting coach David Nurse, positions protein gummies as a snack-occasion alternative to bars and powders, reporting the revenue milestone per the company.
The oral care brand, led by founder Shubhangi Tyagi, grew from a single viral oil pulling rinse to more than 400,000 bottles sold and a first $1 million month, all without outside funding.
The Canadian oat brand reports profitable eight-figure annual revenue nearly doubled in 2025, with no institutional venture capital and a seven-person team spanning Costco distribution across North America and Asia.
Sazerac has closed its purchase of the Swansea-founded brand, co-founded by Charlie Morgan and Jackson Quinn in 2015, adding its gold-bottled flavored vodkas and pre-mixed cans to a portfolio of more than 500 labels.
The Minnesota frozen treat brand, started with roughly $2,000 at St. Olaf College, has reported crossing the $170 million annual retail sales mark as it expands through Costco, Albertsons, and Canada.
The Blue Ridge Mountain spring water brand, founded by Jay Williams and packaged in aluminum cans, has brought the country music artist on as an equity holder alongside a brand ambassador role.
Under CEO Mary van Praag, Milani has risen from No. 10 to No. 7 in mass color cosmetics and posted more than 10% growth in 2025, with a three-year target of $500 million in annual sales.
The Chicago-area clear protein brand named Mark Rappaport, formerly Global CCO at Congo Brands, as chief executive and announced undisclosed growth capital to fund retail expansion and product development.
The UK-founded functional beverage brand, targeting roughly $200 million in 2026 revenue, says Jenner joins as an equity shareholder and will front a new global campaign tied to a U.S. retail expansion.
Barilla is acquiring the shelf-stable mac and cheese brand, which grew U.S. category share from 0.8% to 7.8% in three years and reached profitability in 2024, per the company.
Nestlé is offloading seven supplement brands, including Nature's Bounty and Nuun, to Yellow Wood Partners for $1 billion while retaining premium lines such as Solgar.
Chobani plans to acquire Keurig Dr Pepper's Allentown campus for roughly $125 million and invest a total of $1.2 billion to build capacity for high-protein milk, shakes and other dairy products.
NielsenIQ data shows the Grupo Pisa-owned brand posting 27.5% volume growth in a recent four-week period, far outpacing Gatorade, as a $400 million Waco plant prepares to add 600,000 sq ft of U.S. capacity.
Lee Schill, who spent 20 years at Diageo and most recently led distribution at Zevia, takes the CCO role as the organic zero-sugar hard soda brand targets a move from East Coast markets to national scale.
The hard seltzer brand's multi-year deal with the 24-year-old creator includes social content, limited drops, activations, and a new YouTube series, with rollout beginning in college football markets.
Nvidia has reportedly agreed to acquire the open-source AI platform for $12.9 billion, a deal that would turn an estimated $250,000 early investment by Durant and Rich Kleiman's firm into a stake worth more than $60 million.
Authentic Brands Group takes majority IP control of OVO, while Vince Holding Corp. acquires the operating business, nearly 20 years after the brand was founded.
Growth2Success's NurtureMe platform has inked a multiyear pact with 30 enterprise trucking carriers, targeting 10,000 AI-assisted worker placements per month across the full hiring funnel.
Founded in 2017 by Logan Chierotti, the gut-health supplement brand reports more than 70,000 retail points of distribution across Walmart, Target and CVS while claiming the top probiotic spot on Amazon.
Indiana Fever guard Sophie Cunningham joins the coconut water brand in a deal spanning advertising, retail promotions, digital campaigns and appearances as Once Upon A Coconut pushes national retail expansion.
The confectionery giant adds one of the fastest-growing better-for-you breakfast brands to a U.S. portfolio that already includes WK Kellogg and Power Crunch.
The luggage giant's deal values the eight-year-old travel brand at roughly $210 million, with Mitchell staying on to lead creative and design.
The media company Cooper founded with Matt Kaplan in 2023 takes its first outside investment, from Patrick Whitesell's WTSL, with the founders keeping majority ownership.
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