Field Day Performance Brings All-in-One Supplement Formula to the Performance Wellness Market
The direct-to-consumer brand, founded by two brothers, consolidates creatine, electrolytes, nootropics and vitamins into a 13-ingredient daily scoop, with a subscription price of $39.99 for 30 servings.
- Product format
- 13 ingredients, single scoop, 30 servings per bag (per company)
- Subscription price
- $39.99 per bag; one-time purchase $56.99 (per company)
- Third-party testing
- Tested by Daane Labs, 22 substances, July 2026 (per company)
- Customer rating
- 4.9 stars from 348+ reviews (per company)
- Manufacturing
- Made in the USA, direct-to-consumer distribution (per company)
Field Day Performance, a direct-to-consumer performance-supplement brand founded by two brothers, has launched a single-formula supplement designed to consolidate multiple product categories into one daily serving.
The brand sells through its own website and positions its product as an alternative to multi-product supplement stacks. Its formula, which the company says contains 13 ingredients in a single scoop, spans creatine, electrolytes, a nootropic blend, and vitamins and minerals. The product is caffeine-free and contains no artificial flavors, per the company. A 30-serving bag retails at $56.99 for a one-time purchase, or $39.99 per bag on a recurring subscription, per the company's website. The company says the product is manufactured in the United States.
Field Day Performance says its formula has been third-party tested by Daane Labs, an independent laboratory, with testing of 22 substances completed in July 2026. The brand reports a rating of 4.9 stars from more than 348 customer reviews on its site.
Why it matters
The all-in-one supplement category has historically rewarded brands that can simplify the purchase decision for consumers who otherwise spend across multiple product categories. A single-SKU, direct-to-consumer model gives Field Day Performance lean operations at an early stage while preserving full control over pricing and brand narrative. Its caffeine-free formulation is a notable differentiator in a segment crowded with stimulant-heavy products, and the emphasis on third-party testing reflects a growing consumer expectation for ingredient transparency. The all-in-one positioning aligns with a broader shift in the wellness market, where convenience is increasingly deployed as a competitive weapon against established multi-product supplement companies.
What to watch
The central open question for Field Day Performance is whether a single-SKU, direct-to-consumer model can sustain customer acquisition costs as the brand attempts to scale, and whether the founders will pursue wholesale or retail distribution to extend reach beyond their own website.
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