Butter Girl NYC Sells Its Comfort-Food Butters by Drop After Raising $23,948 on Kickstarter

Originally reported by Snaxshot.

Butter Girl NYC, the Brooklyn flavored-butter brand founded by Greer Hiltabidle, sells three savory butters, French Onion Soup, Caesar Salad and Grilled Cheese, at $18 each through scheduled drops, with orders taken on Hotplate, according to its website. The company describes the business as made by one woman in Brooklyn and says every batch is mixed, tasted and packed by hand.

The current range follows a Kickstarter campaign that closed successfully on March 13, 2026, with $23,948 pledged by 232 backers, according to Kickstarter's figures, against a $20,000 goal listed by the tracking site Kicktraq. It was the brand's second attempt: an earlier Butter Girl campaign with a $25,000 goal ended unsuccessfully in September 2025 with $875 from 21 backers.

Snaxshot profiled Hiltabidle in a January 21 podcast episode, published while the second campaign was live, describing her as bootstrapping the business and using social media to build it. Adweek, which named her to its 2026 Creative 100 list of rising agency talent in May as social content director at 72andSunny, reported that the project began in 2020 as cooking videos she posted to TikTok.

Why it matters

The two campaigns show what demand validation looked like for a hand-packed specialty food product. That pattern points to an audience that had to be built before it could be monetized, rather than a product that found buyers on first exposure.

The drop model that followed fits a single-maker operation. Selling in scheduled batches lets demand be gathered in advance and production matched to it, but it also caps volume at what the founder can mix and pack, and it keeps the brand dependent on its own channels to announce each release. The flavor concept, savory butters named after familiar dishes, gives that content a ready hook, which is the asset a founder with a social content background is positioned to exploit.

What to watch

The open question is whether Butter Girl NYC takes on a first wholesale or retail account, a step that would require production beyond what the company itself describes as a one-woman operation.

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Sources

• Snaxshot: You Butter Believe It's Greer!
• Adweek: The 2026 Creative 100 Rising Agency Talent: Social Natives With Bold Ideas
• Kickstarter: Butter Girl NYC: Help Me Start My Butter Brand (campaign stats)
• Kickstarter: Butter Girl: A Gal's Dream to Launch a Butter Brand (campaign stats)
• Kicktraq: Butter Girl NYC: Help Me Start My Butter Brand by Greer
• Kicktraq: Butter Girl: A Gal's Dream to Launch a Butter Brand by Greer
• MEET THE BUTTERS | Butter Girl
• Home | Butter Girl
• Butter Girl (Hotplate)