Nomadic SPF Enters Retail Through Florence Marine With Mineral Sunscreen Lineup
Co-founded by two athletes known as Styles and Bryce, Nomadic SPF offers a zinc-oxide lotion and face stick priced between $24 and $32, with initial retail placement inside Florence Marine stores.
- Lotion retail price
- $32.00, per the company
- Face stick retail price
- $24.00, per the company
- Bundle price
- $50.00 for lotion and stick, per the company
- Active UV filter
- 20% zinc oxide only, per the company
- Current retail partner
- Florence Marine stores
Nomadic SPF, a mineral sunscreen brand co-founded by two athletes, has entered retail through Florence Marine stores, marking an early brick-and-mortar move for the grassroots label built around surf, endurance training and extended time outdoors.
The brand was founded by Styles and Bryce, who describe a background in surfing, training days and outdoor movement as the impetus for a product they felt was missing from the market. Nomadic currently sells two SKUs: an SPF 50 zinc sunscreen lotion priced at $32 and a face stick at $24, with a bundle available for $50. Both carry an 80-minute water-resistance rating and use 20% zinc oxide as the sole active UV filter, per the company. Distribution is split between a direct-to-consumer website and Florence Marine, a specialty retailer whose customer base closely mirrors the surf-and-outdoors audience the brand targets.
The company describes itself as a grassroots operation built in its founders' backyard, and it has paired its retail footprint with a community-building program that includes group runs, local events and outdoor pop-ups. That approach favors earned trust over paid reach, a model that has gained traction among outdoor wellness brands looking to establish credibility before pursuing scale.
Why it matters
The active sunscreen niche has attracted growing retailer attention as consumers increasingly treat sun protection as performance gear rather than a seasonal afterthought. Mineral-only formulations, long associated with heavy texture and visible residue, have become a meaningful differentiator as brands address those usability concerns. Nomadic's decision to anchor its retail entry in a surf-specialty channel rather than a mass or pharmacy environment reflects a now-familiar playbook: build density with a high-affinity audience first, then use that proof point to negotiate broader placement. The grassroots framing also implies a structurally lower customer-acquisition cost, trading media spend for community presence.
What to watch
The central open question is whether Florence Marine serves as a launchpad into additional specialty outdoor or sporting-goods retail, or whether Nomadic keeps distribution narrow while it builds community infrastructure. A brand that positions itself around "all environments" will eventually face a decision about how far to stretch beyond its core surf-and-trail customer, and that choice will test whether the identity that drives early loyalty survives contact with more mainstream shelves.
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