The Sports Bra Targets 40 Locations and $75 Million in Network Revenue by 2030
The Portland women's-sports bar launched a public crowdfunding campaign on Republic in 2026, targeting $1.2 million, and has since confirmed a Boston location as it pursues a 40-unit national franchise rollout.
- Year opened
- 2022, Northeast Portland (per OPB)
- First-year revenue
- More than $1 million (per OPB)
- Crowdfunding target (May 2026)
- $1.2 million on Republic platform
- 2030 network target
- 40 locations, $75 million annual revenue (per company)
- First confirmed expansion
- Boston; location announced Oct. 13, 2026 (per company)
Originally reported by opb.
The Sports Bra, the Portland sports bar that the company describes as the world's first venue dedicated exclusively to showing women's sports, is pursuing a national franchise rollout targeting 40 locations and $75 million in annual network revenue by 2030. OPB first reported in May 2026 that the company had launched a public crowdfunding campaign on Republic, a decade-old private-investment platform, seeking to raise $1.2 million to fund both a second Portland location and broader national expansion.
Jenny Nguyen, who opened The Sports Bra in Northeast Portland in 2022, said in the company's campaign announcement, as reported by OPB, that the company was "aligning ourselves with investors, big and small, who believe women's sports is one of the most undervalued opportunities in the market." In its first year, OPB reported, the bar brought in more than $1 million in revenue. The minimum investment in the Republic campaign was $250, an entry point structured to allow community members to take an ownership stake alongside larger backers.
The company has since confirmed at least one expansion market: a press release published on its website on October 13, 2026 announced that it had secured a Boston location.
Why it matters
The Sports Bra's franchise push arrives as professional women's basketball and soccer leagues continue to set viewership and attendance records, yet the broadcast landscape for women's sports remains fragmented. The bar's model requires negotiating directly with leagues and content creators to secure broadcast rights, a logistical barrier that Nguyen navigated from a single Portland location and seeks to replicate across the country. OPB noted that similar concepts, dedicating at least half their screens to women's sports, have succeeded in Seattle, Minneapolis and Chicago, suggesting demand for dedicated women's sports hospitality extends beyond any single market. The community-equity crowdfunding structure, using Republic rather than conventional venture or private-equity channels, lets the brand build a base of financially invested fans with a direct incentive to patronize and promote each new location.
What to watch
The central open question is whether The Sports Bra can attract franchise operators in enough markets to reach 40 locations by 2030, particularly given that a similar Oregon concept, Icarus Wings and Things in Salem, closed in 2024, illustrating that the format is not universally self-sustaining.
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