The brands
making moves.

The premium non-alcoholic label, launched in 2024 by Tom Holland, has expanded to five beer styles, introduced glass bottle formats, and struck tie-ins with Aston Martin and Marvel.

The Australian better-for-you gummy brand entered almost 1,200 U.S. Target locations on September 13, 2026, with five flavors, as first reported by Snack & Bakery.

One Rock Capital Partners will take a majority stake in seven brands including Maxwell House and Gevalia, while Kraft Heinz retains 30% and applies roughly $500 million in proceeds to debt reduction.

WILDE, the chicken breast chip brand, is extending into the cracker aisle with four flavors now rolling out at Walmart in-store and online.

The better-for-you baked snack brand is placing its Donutful, Muffinful and Brownieful product lines at national mass and regional grocery retailers, with Brownieful exclusive to Target, per the company.

The prickly pear cactus water brand, co-founded by Vanessa Hudgens and Oliver Trevena, has grown to five flavors and added a kids pouch format as it pursues the functional hydration segment.

Good Girl Snacks has extended its Hot Girl Pickles from refrigerated jars into a portable 12-pouch Grab & Go format in Original Dill and Honey Harissa as the brand moves onto physical retail shelves.

The Puerto Rican coffee brand anchors its positioning in origin-specific arabica and cultural identity, marketing around community through a direct-to-consumer channel and a branded merchandise line.

The premium non-alcoholic label, launched in 2024 by Tom Holland, has expanded to five beer styles, introduced glass bottle formats, and struck tie-ins with Aston Martin and Marvel.

The Australian better-for-you gummy brand entered almost 1,200 U.S. Target locations on September 13, 2026, with five flavors, as first reported by Snack & Bakery.

The soap, deodorant and face lotion brand targets active men with cleaner ingredient formulas and a DTC bundle model, positioning itself between conventional grooming and underperforming clean alternatives.

Alexandra's female-founded supplement brand sold out its limited-edition Sh*t Shoes in six days and is now scaling into physical retail while building a medically credentialed advisory team.

The Austin-based supplement brand has established dessert-inspired flavors as a repeatable positioning strategy, pairing indulgent taste cues with its functional ingredient lineup across supplements and beverages.

The Miami-based liquid supplement brand introduced its High Absorption Omega-3 on October 16, 2026, priced at $54.95 for 30 servings and marking its first product outside the liposomal format.

Brendan Ruh's Santa Cruz Paleo has grown from a small-kitchen startup into a multi-SKU functional nutrition and tallow skincare brand without outside investors, per the company.

Camino Partners, founded by KIND Snacks' Daniel Lubetzky, backed the round as the magnetic nasal dilator brand prepares to move beyond its DTC and Amazon channels into mass retail, per Modern Retail.

The animal-fat-forward bar brand has extended its lineup to six flavors alongside a brand-wide reformulation, positioning its new peanut butter variety against seed-oil-based competitors in the premium protein snack aisle.

The direct-to-consumer brand, founded by two brothers, consolidates creatine, electrolytes, nootropics and vitamins into a 13-ingredient daily scoop, with a subscription price of $39.99 for 30 servings.

The soap, deodorant and face lotion brand targets active men with cleaner ingredient formulas and a DTC bundle model, positioning itself between conventional grooming and underperforming clean alternatives.

Alexandra's female-founded supplement brand sold out its limited-edition Sh*t Shoes in six days and is now scaling into physical retail while building a medically credentialed advisory team.

OBSN pairs Bartlett's steven.com media platform with Authentic Brands Group's licensing and distribution network to help creators build scalable consumer brands.

WWD first reported the close of ABG's acquisition of Lee's intellectual property from Kontoor Brands, with regional licensing partners already secured for North America, Europe, China and Mexico.

Julia Vianne Vacala launched the brand in a college dorm in 2023 by reworking thrifted textiles, then expanded after graduating to a licensed portfolio spanning multiple universities, with manufacturing anchored at Goodwill South Florida.

Alexandra Rutkay founded the NYC crossbody diaper bag brand in 2022 after struggling to find a stylish everyday bag that could handle a child's essentials, building the business through DTC and early TikTok activity.

TechCrunch first reported that Yadegari, who co-founded Cal AI before its acquisition by MyFitnessPal, secured the round from Vine Ventures and plans to ship a $179 wristband in December.

Ambry Mehr's direct-to-consumer robe brand, built around luxury hotel aesthetics and GOTS-certified organic cotton made in Europe, has moved all variants to pre-order status after opening inventory sold through.

Radha Vyas and Lee Thompson remortgaged their home to keep Flash Pack alive after the pandemic erased 95 percent of revenue, and the company has since returned to growth as a $25M-plus small-group adventure operator.

The NFT-originated character brand says its plush line is selling out within 48 hours online, while a New York City pop-up drew fans waiting up to three hours in freezing weather.

OBSN pairs Bartlett's steven.com media platform with Authentic Brands Group's licensing and distribution network to help creators build scalable consumer brands.

WWD first reported the close of ABG's acquisition of Lee's intellectual property from Kontoor Brands, with regional licensing partners already secured for North America, Europe, China and Mexico.

Founded by former J.P. Morgan and Citadel trader Maria Cabral Menezes, the brand closes a pre-seed round behind Reset Spray, a product built to refresh clothes between washes.

The DTC brand, founded by a former financial services professional named Emily, pairs a refillable counter dispenser with a subscription refill model to premiumize a category long dominated by utilitarian packaging.

The bootstrapped brand, co-founded by two former college athletes, sells four all-natural single-use styling products and has moved into corporate and fitness amenity distribution.

The personalized pet keepsake brand reports revenue tripling since its August soft launch, with visitors recorded from 45 U.S. states in its first weeks of commercial activity.

Founder Anastasia Chapman's multi-seven-figure bootstrapped bathroom brand moves beyond deodorizing drops with a transparent acrylic toilet stool designed to double as décor.

The experiential wellness brand co-founded by Francesca Albo and Lea Burbidge Izquierdo reached 13 North American studios and more than 450,000 customers before taking any outside investment.

Mlem's Wag-U is a one-ingredient grass-finished beef tallow spray for dogs, backed by 11 creators who took equity stakes instead of paid sponsorships, collectively reaching more than 18 million followers.

The female-founded brand pairs 5-ply bamboo tissue refills with a reusable acrylic box, targeting a category the company says has gone unchanged since 1924.

Founded by former J.P. Morgan and Citadel trader Maria Cabral Menezes, the brand closes a pre-seed round behind Reset Spray, a product built to refresh clothes between washes.

The DTC brand, founded by a former financial services professional named Emily, pairs a refillable counter dispenser with a subscription refill model to premiumize a category long dominated by utilitarian packaging.