Melissa Gorga's Let's Sprinkle by MG Tops $1.5 Million in Reported Sales and Expands in Grocery
The sprinkle cookie brand from the Bravo personality reported more than $1.5 million in sales as of spring 2026, NJBIZ reported, and its store locator now lists 29 grocery stores in New Jersey, New York and Connecticut.
- Founder
- Melissa Gorga, "Real Housewives of New Jersey" star
- Launched
- December 2024, per NJBIZ
- Reported sales
- Over $1.5 million as of spring 2026, per NJBIZ
- First two months
- About $500,000 in sales, Gorga told Us Weekly
- Grocery listings
- 29 stores in NJ, NY and CT, per the brand's store locator
- Core price
- $29.99 per 12-count cookie box, per the company
Originally reported by NJBIZ.
Let's Sprinkle by MG, the cookie brand founded by "Real Housewives of New Jersey" star Melissa Gorga, reported more than $1.5 million in sales as of spring 2026, NJBIZ reported in June. That was up from more than $1 million as of fall 2025, according to an earlier NJBIZ report, for a brand that debuted in December 2024 with baked-to-order rainbow sprinkle cookies.
Gorga has put the opening pace at about $500,000. She told Us Weekly that "when it took off we had like $500,000 in sales in the first two months," speaking at a June 18 launch event for the brand's newest product, a chocolate chip cookie with sprinkles baked into the center, which became available for nationwide shipping on June 22. She told Us Weekly she sold out during those first two months and owed people cookies.
The brand has since moved into grocery. NJBIZ reported in June that it is sold at supermarket chains across the Tri-State area, including ShopRite, Kings Food Markets and Morton Williams. Its store locator now lists 29 locations: 12 ShopRite stores in New Jersey, five Kings Food Markets in New Jersey and New York, seven Morton Williams stores in New York City, four Caraluzzi's locations in Connecticut and a Top Tomato Supermarket on Staten Island. Online, 12-count boxes of sprinkle cookies and chocolate chip sprinkle cookies and the sprinkle coffee cake each list at $29.99, alongside vanilla almond coffee at $19.99 and branded accessories, with 10 percent off subscriptions and free U.S. shipping on orders over $75, per the company's site.
Why it matters
The sales figures, all cumulative and company-reported, point to a launch spike followed by steadier growth. By Gorga's account, about $500,000 came in the first two months after the December 2024 launch; cumulative sales then took until fall 2025 to pass $1 million and until spring 2026 to pass $1.5 million, per NJBIZ. Grocery is now where the brand is adding reach, and that footprint sits close to home: in March, Gorga told NJBIZ that New Jersey is "such an important market for us." Moving a product the company sells as baked fresh to order and never frozen onto supermarket shelves tests whether that freshness pitch can hold across a retail supply chain.
What to watch
Whether Let's Sprinkle by MG can extend grocery distribution beyond its 29 Tri-State listings while keeping the baked-to-order, never-frozen positioning its site promotes is the question that will define its next stage.
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Sources
- NJBIZ: Let's Sprinkle by MG puts its spin on chocolate chip cookies
- Us Weekly: Melissa Gorga Debuts New Chocolate Chip Cookie With Support From Teresa Giudice and RHONJ Cast
- NJBIZ: Let's Sprinkle by MG expands to Kings Food Market stores
- Let's Sprinkle by MG - Let's Sprinkle by MG
- Let's Sprinkle by MG | About Us - Let's Sprinkle by MG
- Where to Buy - Let's Sprinkle by MG
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